€621B Chip Monopoly Could Send Gadget Prices Soaring Again

Europe’s Most Valuable Company Will Test the Strength of the AI Revolution

ASML, the Dutch semiconductor equipment giant worth €621 billion, steps into the earnings spotlight Wednesday with a question hanging over the entire AI trade: has chip demand finally hit its ceiling? Investors across global markets will parse every line of the report for cracks in the artificial intelligence infrastructure boom.

The company’s stranglehold on extreme ultraviolet lithography technology makes it a singular bellwether. No other firm on Earth manufactures these machines, which cost upward of $300 million each and weigh more than 150 tonnes. They etch circuit patterns just 8 nanometres wide, roughly ten thousand times thinner than a human hair. Taiwan Semiconductor, Samsung, and Intel all depend on ASML equipment to fabricate cutting-edge processors for Nvidia and Apple.

Expectations run exceptionally high. Management lifted its full-year revenue forecast twice this year, now projecting €43 billion to €45 billion. Third-quarter sales should land between €11 billion and €12 billion, up from €9.3 billion in the prior quarter. Analysts anticipate earnings per share of $12.54, nearly double last year’s $6.41. Options pricing suggests the stock could swing 6% in either direction following the announcement, potentially pushing shares toward €1,700 or testing support at €1,500.

Memory chipmakers drive much of this growth. Nearly half of ASML’s second-quarter system sales went to that segment, and the company predicts memory revenue will surge more than 75% this year. Samsung and SK hynix have expanded production capacity to feed data centres consuming unprecedented volumes of memory. That expansion requires ASML machines.

The knock-on effects reach ordinary consumers. Memory manufacturers prioritise lucrative data centre contracts over consumer electronics supply. Prices for memory components have climbed by hundreds of percent, forcing device makers to pass costs along. Apple raised prices on MacBooks, iPads, and iPhones. In the Czech Republic, the iPhone 18 Pro now costs 2,000 koruna more than its predecessor, while the Pro Max commands a 3,000 koruna premium. The trend spans the entire electronics industry, with memory-heavy devices seeing the steepest increases.

Strong results would confirm AI demand remains robust, but they would also suggest consumer electronics prices keep climbing until supply catches up with the data centre build-out. As the first major AI-sector earnings report this season, ASML’s numbers will set the tone for every technology investor watching.