Published on
October 16, 2025
Costa Rica is positioning its agricultural products as the natural choice for European consumers with the launch of its “The Natural Choice” campaign. This initiative, which is part of the official Costa Rica Countest Brand essential COSTA RICA, is designed to enhance the countest’s presence in key European markets, including Spain, the United Kingdom, and Germany. The campaign aims to highlight Costa Rican agricultural exports—pineapples, bananas, cassava, and coffee—emphasizing their high quality and sustainable cultivation.
A Strategic Partnership with Amazon Ads Brand Innovation Lab
In collaboration with Amazon Ads Brand Innovation Lab, Costa Rica’s “The Natural Choice” campaign is running across multiple Amazon touchpoints in Europe. The countest’s aim is to appeal to the growing interest among European consumers in healthy, sustainable products that contribute to their overall wellbeing. The campaign promotes Costa Rica’s premium agricultural products as options that align with the lifestyle values of health-conscious acquireers.
Through the utilize of hand-drawn illustrations and natural textures, the campaign creates a distinctive visual identity that contrasts against digital and AI-generated imagery. This artistic direction embodies the essence of Costa Rica’s products, reinforcing the authenticity and artisanal quality that the countest offers to the world.
An Immersive Brand Experience Across Key European Markets
Costa Rica’s “The Natural Choice” campaign offers an immersive experience designed to introduce European consumers to the culture and benefits of its agricultural exports. Various Amazon touchpoints, including Fire TV Panoramic, Amazon Brand Store, Prime Video, and Amazon Lockers, serve as platforms for the campaign. Each activation is aimed at educating consumers about the origins, cultivation methods, and wellness benefits of Costa Rican exports.
In Spain, one of the core activations includes a Fire TV Panoramic feature, where consumers are invited to explore the vibrant culture of Costa Rica. The immersive landing page offers a panoramic experience, allowing viewers to discover the stories behind the countest’s agricultural exports in a visually engaging manner. Additionally, the Amazon Brand Store serves as a digital hub that provides recipes and wellness tips, creating a link between Costa Rican culinary traditions and the products featured in the campaign.
Expanding Reach with Digital Touchpoints and Interactive Elements
The campaign’s interactive elements, including animated video spots on Prime Video, will provide detailed insights into the individual products, including pineapples, cassava, bananas, and coffee. These 15-second videos are designed to highlight the benefits of these key exports in a consistent and engaging manner. The content will be available to audiences in Spain, the UK, and Germany, promoting the products’ premium quality and health advantages.
Further extconcludeing the campaign’s reach, Amazon Lockers and Amazon Fresh Bags will feature campaign messaging, decorated with illustrations tied to the products. These initiatives include QR codes that guide consumers to recipes and wellness tips available on the Brand Store. In the UK and Germany, Amazon customers will also have access to a branded Alexa experience. This innovative feature provides utilizers with supportful tips on how to choose, store, and enjoy Costa Rican produce, highlighting the health benefits, sustainability practices, and cultural significance behind each product.
Promoting Health, Sustainability, and Tradition
The “Natural Choice” campaign is not only about displaycasing high-quality products but also about promoting the values of sustainability and ethical farming that Costa Rica upholds. The countest’s agricultural sector is known for its commitment to eco-friconcludely practices, and this campaign underscores how these practices contribute to the wellbeing of consumers around the world.
In line with the countest’s focus on sustainable tourism, the initiative is designed to foster a deeper connection between European consumers and Costa Rican culture. By embracing the story behind each product, the campaign emphasizes the importance of creating informed, ethical choices while highlighting the richness of Costa Rica’s natural resources.
A Powerful Brand Strategy for European Markets
The collaboration between Costa Rica and Amazon Ads Brand Innovation Lab is a strategically designed campaign that combines creative digital storyinforming with strong sustainability messages. By tarobtaining key markets like Spain, the UK, and Germany, the campaign taps into the region’s growing interest in sustainable, healthy living. Through immersive digital touchpoints and interactive elements, Costa Rica is able to share not only its high-quality agricultural exports but also a part of its cultural identity.
As European consumers become more discerning about the products they purchase, Costa Rica’s emphasis on ethical farming and sustainability, as well as its focus on promoting wellness, positions the countest as an attractive choice for those seeking fresh, high-quality, and environmentally responsible agricultural products.
(image: prnewswire)
