Electric vehicle manufacturer Rivian confirmed another wave of layoffs Tuesday, targeting workers across several service and customer-facing divisions as the company pushes toward profitability.
The latest reductions affect fewer than 2% of Rivian’s total headcount. At the close of 2025, the automaker employed 15,232 people across North America and Europe, according to a February filing with the Securities and Exchange Commission.
“We recently restructured a handful of teams within Rivian as we work to profitably scale our business,” a company spokesperson said.
The timing stands out. Rivian kicked off deliveries of its R2 compact electric SUV on June 9, opening order invitations and demo drives. That launch represents the company’s best shot at reaching a broader consumer base, one that has eluded it with pricier existing models.
Meanwhile, the financial picture remains challenging. Rivian lost $3.6 billion in 2025, an improvement over the $4.7 billion loss from the prior year, but still a steep deficit. Vehicle deliveries slipped to 42,247 last year from 51,579 in 2024.
First-quarter 2026 figures offered a glimmer of momentum. The company produced 10,236 vehicles and delivered 10,365 in that period, and it has maintained its full-year delivery forecast of 62,000 to 67,000 units.
This latest restructuring follows a more substantial cut in October, when Rivian eliminated more than 600 positions. That reduction, roughly 4.5% of the workforce at the time, swept through marketing, vehicle operations, sales, delivery, and mobile operations teams.
As a result, Rivian now faces the delicate task of ramping up R2 production and deliveries with a leaner organization, all while investors watch whether the smaller SUV can finally steer the company toward sustained profitability.
