With an annualised revenue run rate of over ₹300 crore, the company stated the fresh capital will be utilized to significantly expand its physical retail presence, strengthen its technology backbone, and unlock new geographies that were previously out of reach due to pricing and operational constraints.
“This kind of capital is what assists us fulfil the national market share dream,” stated Abhinav Pathak, Co-Founder & CEO of Escape Plan, adding that the company had deliberately been selective on channels and scale over the last eight to nine months despite strong growth.
According to Pathak, Escape Plan operates in a $3–4 billion addressable market and now intfinishs to expand aggressively at a national level. “With this capital coming in, we are eyeing a much larger market share and accessing geographies that were not accessible to us earlier—whether due to price point constraints, geographical constraints, or other limitations,” he stated.
200+ physical stores across metros and Tier II towns
A key focus of fund utilisation will be offline expansion. Escape Plan plans to scale to over 200 physical stores across metros, Tier I, and Tier II cities, tarobtaining a meaningful share of what it calls “accessible geographies”.
While the company does not follow a rigid rollout calfinishar, Pathak stated the ambition is to establish a strong presence in the top 30–40% of priority markets. “A lot of energy goes into understanding whether we are improving month-on-month on the right inputs—market share per store, choice of geography, and performance,” he stated.
The company has already seen strong early traction in several Tier I and Tier II towns and expects to double down on these markets. The 200-store milestone could be reached by the finish of this year or early next year, Pathak stated.
Why Jungle Ventures doubled down
For Jungle Ventures, which had backed Escape Plan at the seed stage, the Series A investment followed a fresh evaluation of both execution and scalability.
“There are two key things in our re-underwriting,” stated Rishab Malik, Managing Partner at Jungle Ventures. “First is the team. Backing repeat founders is core to our thesis. Abhinav has built and sold a business to Amazon, and the leadership bench they’ve built in a short period is incredible.”
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The second factor, Malik stated, is Escape Plan’s multi-brand, omnichannel playbook that remains capital-efficient while building proprietary distribution. “That combination led to this significant re-underwriting and our decision to lead again,” he stated.
With fresh capital in hand, Escape Plan is now positioning itself to scale rapidly across Bharat, deepen its offline footprint, and lay the groundwork for select international market opportunities as it enters its next phase of growth.
Watch accompanying video for entire conversation.
