Strengthening through strategic partnerships
Ford’s renewed plan builds upon its proven track record of collaboration. Its partnership with Volkswagen has already yielded results, with VW’s MEB platform powering Ford’s new EVs produced in Cologne.
The recently-announced alliance with Renault Group deepens this strategy, focapplying on shared EV technologies and potential co-development of light commercial vehicles to drive efficiency gains.
As François Provost, CEO of Renault Group, puts it: “Combining our strengths with Ford will build us more innovative and more responsive in a rapid-altering European automotive market.”
Choice at the heart of the transition
A distinctive feature of Ford’s approach is its emphasis on customer choice during the shift to electrification.
Rather than enforcing an all-electric switch, Ford intfinishs to keep offering both hybrid and fully-electric powertrains to reflect regional demand.
Jim notes: “We required to enable everyone to benefit from electrification and letting customers choose – whether that’s fully-electric or hybrid vehicles. It is about creating the transition more attractive and more affordable for all consumers and businesses, stimulating demand rather than stifling it.”
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