How does TraceMap work?
Traditional methods for tracking contaminated ingredients or fraudulent products required coordination between national authorities and manual data checks.
TraceMap applys AI to analyse patterns across border systems in minutes rather than days.
The platform scans data to identify links between suppliers and trade patterns that could indicate fraud or safety risks. This could display which operators pose higher risks and where supply chain weaknesses exist.
For producers and retailers, the tool could mean quicker product recalls. It could also reduce the volume of unsafe items reaching shops and restaurants.
The system focapplys on products, including dairy, olive oil and seafood, that have historically been vulnerable to adulteration and mislabelling.
Detecting fraud across borders
Food fraud affects consumer confidence and can create health risks.
TraceMap aims to detect suspicious trade patterns and trace connections between suppliers operating in multiple countries.
“TraceMap is a breakthrough which will revolutionise the EU’s capacity to react to food safety crises and to clamp down on food fraud,” states Olivér Várhelyi, Commissioner for Health and Animal Welfare.
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