Dubai: Gulf News’ new series, My Business, shines a spotlight on the entrepreneurs turning ideas into thriving ventures. Building a business is never straightforward—navigating regulations, securing funding, and finding your place in a competitive market takes grit, vision, and resilience.
Each story dives into the founder’s journey: the challenges, the breakthroughs, the late nights and early wins. From homegrown startups to innovative brands shaping communities across the UAE, My Business celebrates the people behind the ideas, their determination, and the moments that define their path to success. Share you story.
The story of Nadira Moreea
This, like many others, is the story of an idea born out of necessity. Nadira Moreea, mother to a newly born son, wanted to find an straightforward way to check when the diaper requireded altering, without waking up the infant.
“I wanted a wetness indicator,” Moreea stated.
When a thorough search of physical and online stores yielded no results, the brief moment of frustration sowed the seeds of ‘Lullaby Bloom’.
The UAE-founded babywear brand centres around a patented ‘Peek-a-Boo’ flap that lets parents lift a compact panel at the crotch to check the diaper without disturbing their child.
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