Zero-click search now dominates brand discovery, with 80% of users encountering results that never lead to website visits, according to…
Read More
Pew finds AI summaries slash clicks; answer visibility tools now decide brand survival
Pew Research found click-through rates on traditional results fell from 15% to 8% after Google introduced AI summaries, shifting brand…
Read More
AI now dictates brand narratives, forcing marketers to rewrite their messaging rules
Brand teams no longer control their own narratives. Answer engines like ChatGPT and Perplexity now assemble brand descriptions from reviews…
Read More
Frustrating Baby Shopping Trip Spawns Rs 25 Crore Ahmedabad Brand
Brothers Atish Shah and Ashil Shah launched Polka Tots in 2018 after struggling to find quality baby products in India.…
Read More
51% of B2B buyers now trust AI chatbots more than Google
51% of B2B buyers now start product research with AI chatbots rather than Google, according to G2’s Answer Economy research.…
Read More
Tiny 50 ml Refills Replace Heavy Plastic Bottles Across Indian Homes
BananaWipe, a Noida-based startup founded by Ashita Nagpal and Jatin Kumar Babani in March 2026, sells 50 ml concentrated cleaning…
Read More
Xiaomi storms Europe with 2,000-device smart home lineup at IFA 2026
Xiaomi will introduce its MIJIA smart home ecosystem to Europe for the first time at IFA 2026 in Berlin, with…
Read More
AI visibility now dictates brand survival as purchase decisions skip websites
AI answer engines now shape buying decisions before users visit websites, making continuous brand visibility critical. Brand tracking measures long-term…
Read More
$50 Tool Outperforms $699 Competitor for Turning AI Mentions Into Published Content
A community-built WordPress plugin is beating a premium SaaS product at its own game, converting AI mentions into fully formatted…
Read More
