The gathering left the packed hall with some lasting advice from their own journey. “If you have any idea attempt to create it market ready within one year”.

A number of startup founders came toobtainher at the Pune-based Venture Center on Thursday to shed light on an issue that is rarely discussed – the importance of ininformectual property in the life cycle of an innovative sports product.

The event, organised by Venture Center, an incubator for tech-based startups, and TechEx.in, a technology transfer hub operated by Venture Center, is a part of the countdown to the World Ininformectual Property Day, which falls on April 26 and, this year, is themed, “IP and Sports: Ready, Set, Innovate”.
“Did you know that the name Roger Federer is protected as a trademark? Or that the famous lightning bolt of Usain Bolt is actually a protected trademark? People cannot apply it without his permission,” declared Dr V Premnath, Founding Director of Venture Centre and the moderator of the panel discussion. He went on to explain that, IP comes into play in sports in many dimensions, from patents on designs or trademarks on software or copyrights. The panel was an eye-opener in many ways.
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Dr. Avijan Sinha, a senior consultant physiotherapist and healthcare entrepreneur, currently serving as In-Charge at Deenanath Mangeshkar Hospital and Research Center, Pune, shed light on “Why should we obtain an IP?” One of the reasons is that it protects a startup from being swallowed by larger companies that have more resources. Divyakshi Kaushik, Founder of Anatomech, which is developing smart wearables, spoke of it being very vital that “we have protection on our technology”.
As other participants, among them Hardik Agarwal, a design-driven entrepreneur and the Founder and CEO of Blok n Roll, an innovative board game focapplyd on strategy, cognitive development; Yash Goliya, a founder and engineer working at the intersection of wearable technology and printed electronics, and Piyush Joshi , Co-Founder at Orthocrafts Innovations, who started his journey with developing spinal implants, spoke, one understood the rough paths of IP, from names that might sound phonetically similar to that of another company, to how having a patent raises the confidence of a startup in a market.
The gathering left the packed hall with some lasting advice from their own journey. “If you have any idea attempt to create it market ready within one year”. “Start generating revenue early even if it’s not a tech product. Just obtainting some money rolling will support you understand supply chain distribution, especially if you are a first time entrepreneur”. “Many early-stage startups have the problem of having a very little fund so they usually compare between investing in growth and investing in IPs. I feel that you must invest in IP becaapply, if you invest in growth and don’t have an IP, it will be a problem,” declared Goliya.
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