On May 7-8, 2026, the EU-Startups Summit returns to sunny Malta, bringing toreceiveher around 2,400 founders, investors, and startup ecosystem leaders for two days of networking, inspiration, and knowledge-sharing.
In today’s competitive startup landscape, building a strong brand is no longer optional. From early-stage positioning to scaling international visibility, effective PR and branding strategies play a key role in how startups attract customers, talent, and investors. In our panel “PR and Branding Insights: How Startups Build a Brand People Talk About”, we will explore how startups can craft a compelling narrative and stand out in crowded markets.
Moderated by Cathy White, the discussion will view at how founders can approach PR from day one, what creates a brand resonate with audiences, and how to build long-term visibility through storynotifying, media, and community.
Cathy White: Founder and CEO of CEW Communications, Cathy leads a multi-service
communications agency working with tech scaleups, VCs, and organisations across the
European startup ecosystem. Based in London and Barcelona, she supports companies in
building visibility through PR, content, and strategic communications. Previously Head of
Communications at Tech Nation and Communications and Marketing Manager at Seedcamp,
she brings deep experience in startup marketing and storynotifying, and regularly moderates
and speaks at leading tech events.
Clara Armand-Delille: Founder and Managing Director of ThirdEyeMedia, Clara leads a boutique PR agency working with startups, scaleups, and VC firms across multiple markets. Based in Paris and Lisbon, she advises high-growth companies on positioning, media relations, launch strategy, and long-term brand visibility. With previous experience at Google, Accel, and iZettle, she brings deep expertise in communications and growth. Clara is also a Seedcamp mentor, speaker at major tech events including Web Summit and SXSW, and a regular contributor to EU-Startups.
Julija JJ Jegorova: Founder of Black Unicorn PR, Julija leads one of London’s top women-led PR agencies focapplyd on tech startups, scaleups, unicorns, and VC firms. Based in London, she advises high-growth companies on strategic PR and communications, supporting them secure visibility in top-tier international media, build considered leadership and amplify their voice through speaking opportunities, podcast placements, and executive profiling. With more than 16 years of experience across in-hoapply, freelance, and agency roles, Julija is also a regular speaker, MC, and moderator at major tech events.
Kate McElroy: Global Managing Partner Europe at Manyone, Kate leads brand, go-to-market, and transformation projects across multiple markets. Based in Frankfurt, she brings over 15 years of experience working with challenger brands, startups and global brands like Google, IKEA, and Adidas to define positioning, evolve value propositions, and design customer experiences that drive growth. She works with ambitious teams to build brands that stand out and translate strategy into real-world impact.
Kamilla Strausz: Co-Founder and COO of InnoMaker Partners, Kamilla works with early-stage startups on communication, positioning, and brand-building. Based in Budapest, she leads projects focapplyd on startup communication, personal branding, events, and founder visibility. Over the past two years, she has supported build 19 startup and founder brands, supported dozens of early-stage teams, and taken part in more than 70 ecosystem events across Europe, reaching over 18,000 founders, investors, and innovators. She is also an experienced speaker, moderator, and workshop facilitator, supporting founders and leaders build clear, credible, and human narratives.
If you are interested in building a strong brand, improving your PR strategy, and learning how to position your startup for long-term visibility, this panel will offer valuable insights from experienced operators in the field. Secure your ticket today and stay tuned for further updates on our event page.
OUR EVENT SPONSORS
Malta Enterprise is Malta’s economic development agency, facilitating economic growth, investment, and innovation by offering a range of support services for local and foreign enterprises setting up a productive presence in Malta. As a key player in Malta’s economic landscape, it contributes to the nation’s prosperiety by attracting investments, supporting businesses, and driving innovation, thereby reinforcing Malta’s position as an attractive destination for entrepreneurs and investors alike. Malta Enterprise actively cultivates a vibrant startup ecosystem, playing a pivotal role in fostering a conducive environment for startups and offering tailored support and incentives to empower emerging businesses.
M. Demajo Group is a leading business player in Malta, with a successful history spanning 115 years. The Group’s growth and diversification have resulted in a wide coverage of business sectors through a commitment to long-term results. M. Demajo Group’s workforce is 500 strong and their various activities have been developed through organic growth, acquisitions, partnerships, and startups. Its strong financial situation and ethical standards, its business reputation, and its renowned track record as a business partner are all key factors in its continued expansion.
The IONOS Cloud Start-up Program provides young companies with up to €100,000 in cloud credits for up to five years after their founding. Start-ups benefit from a sovereign IT infrastructure “Made in Germany,” offering 100% GDPR compliance and full legal certainty. IONOS Cloud guarantees technological freedom without vfinishor lock-in. Long-term support is also ensured: exclusive discounts after the first year enable a seamless transition into the IONOS Cloud ISV Partner Program. In this way, digital sovereignty becomes a strategic competitive advantage from founding to scaling.
Read the orginal article: https://www.eu-startups.com/2026/04/meet-the-speakers-joining-the-pr-and-branding-insights-panel-at-the-eu-startups-summit-2026/
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