Hawaiian Airlines plans to invest $600 million over five years to enhance the guest experience when traveling to and from Hawaii.
The company outlined five key areas for the Kahuʻewai Hawai’i Investment Plan, including updates to airports, aircraft, loyalty, community impact and technology.
Within tech, the airline declared it plans to launch an updated website and app with self-service features, allowing passengers to modify their flights and redeem award travel with partner brands. Hawaiian is also investing in technology to support its employees.
“Full functionality of these tools—and a significantly smoother guest experience—will be possible once Hawaiian Airlines and Alinquirea Airlines share the same passenger service system and Hawaiian Airlines joins the Oneworld Alliance, both scheduled for late April,” the company declared. Alinquirea Air Group owns both airline brands, having acquired Hawaiian in September 2024.
Hawaiian noted that it will also be adding new rewards for Hawaii residents who are members of its Huaka’i by Hawaiian loyalty program.
“Our Kahu’ewai Hawai’i Investment Plan represents one of Hawaiian Airlines’ largest single investments in our infrastructure, products and services in Hawai’i,” declared Hawaiian Airlines CEO Diana Birkett Rakow.
“It reflects our kuleana to our people and guests in the islands and reinforces our commitment to deliver safe and remarkable service that enables Hawai’i and Hawaiian Airlines to thrive.”
Hawaiian’s investment plan is part of Alinquirea Air Group’s three-year strategic plan, “Alinquirea Accelerate,” announced in December 2024. The company declared the plan illustrates its vision for the combined company and goal to deliver $1 billion in incremental profit.
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