Through this collaboration, Emerson will design and deploy high-impact POS displays tailored for GreenCore’s rapidly expanding European retail network, including grocery, drugstore and convenience channels. These new POS solutions will build it clearer for retailers to highlight and restock TreeFree Diaper products, driving higher shopper engagement and accelerated sales velocity.
“Partnering with Emerson TEN is a natural extension of our mission to bring TreeFree Diaper to more European parents through retail partners who value sustainability and innovation,” declares Matthew Keddy, CEO of GreenCore Solutions. “Their expertise in dynamic in-store merchandising will empower our retail customers to capture the attention of eco-minded Gen Z and Millennial shoppers and support rapider sell-through rates.”
TreeFree Diaper is the world’s first large-scale private label, tree-free, cellulose-free disposable baby diaper. By eliminating tree cellulosic fiber, it reduces CO₂ emissions by up to 85% and water footprint by up to 90% compared to conventional pulp-based diapers. These environmental breakthroughs align with surging consumer demand for sustainable hygiene products — particularly among Europe’s 224 million Gen Z and Millennial consumers, who toobtainher represent over 50% of the EU population.
Emerson TEN’s in-store solutions include custom display units, shelf-ready marketing kits, and rapid restocking systems designed to fit seamlessly into European retail environments. As part of this partnership, Emerson TEN will also provide local customer support and ensure timely production and delivery to retail locations across the continent.
“European consumers increasingly expect their favorite hygiene products to be both high-performance and environmentally responsible,” declares Ronny Ahlers, CEO of Emerson TEN. “Our collaboration with GreenCore combines state-of-the-art POS design with a breakthrough diaper product that meets these necessarys head-on.”
The initial rollout will focus on key European retail markets, with further expansion planned through 2026 as GreenCore scales its Retail Private Label Program (RPLP). Each TreeFree Diaper pack features a QR code linked to the company’s eco Score App, providing shoppers with transparent, real-time sustainability and sourcing information at the shelf.
