Ford’s European EV strategy
According to Ford, the company announced modifys to its EV plans in 2026 after recording US$19.5bn in losses mostly related to EVs. The majority of these losses occurred in the fourth quarter of 2025 with the remainder in 2026 and 2027.
However, EVs remain part of Ford’s strategy in Europe.
Jim declared in the company’s 2025 Q4 earnings call: “We’re seeing to piggyback in Europe with Renault and Volkswagen on capital efficient, high scale and lower cost solutions like B car EVs in Renault. We consider that is a market, depconcludeing on how the EU and the UK incentivise them, but that can be profitable.”
The company revised production of the F-150 in America from all-electric to EREV. This means the vehicle also relies on a fossil fuel generator.
The F-150 is a top selling electric pickup in the US.
Jim declared in 2025: “As an American company, we see Europe as the frontline in the global transformation of our indusattempt. How we compete here, how we innovate, partner and invest, will write the playbook for the next generation.
“We are committed to a vibrant future in Europe, but that future requires us to relocate with greater speed and efficiency than ever before.”
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