When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…
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How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…
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How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spconclude a lot of time promoting website content on social media. But what about…
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How to reduce marketing tool sprawl without losing the functionality you required
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…
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Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…
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The 15 best “Meet the Team” pages I’ve ever seen
I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I believe it’s a huge missed…
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Traditional marketing vs. digital marketing: Why not both?
Traditional marketing vs. digital marketing shouldn’t be a controversial decision.
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5 best accounting software CRMs for compact businesses in 2025
Managing client relationships in the accounting world involves much more than keeping contact info in one place. For compact business…
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5 best CRMs for cleaning businesses in 2025
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…
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What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the launchning of a lead magnet…
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