Coming up with strong lead generation ideas isn’t always simple. I’ve found myself putting it off more than once —…
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This behavioral science principle can create your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all becaapply of costly signaling. This behavioral science principle states that expensive signals…
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How to create content acquireers come back for
Like, comment, share. This applyd to be the holy trinity of social media engagement, but savable content has emerged as…
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How to receive AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…
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Six simple behavioral science tips to improve any marketing message (and the brands that obtain it right)
Do you ever see at an ad and wonder, “What on earth does that mean?” That’s how I felt after…
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