BYD, the world’s leading manufacturer of new-energy vehicles, and Mediawan, Europe’s leading indepconcludeent and multi-award-winning studio, have announced an unprecedented agreement designed to support European and international creativity. Driven by shared values of innovation, sustainability, and global openness, BYD and Mediawan are combining their expertise to facilitate the funding and development of premium content.
This strategic partnership will encompass several key areas of collaboration. First, the two companies will work toobtainher to integrate the BYD brand across various Mediawan Group productions. This includes the presence of BYD vehicles in upcoming flagship projects, such as the recently announced “Miraculous®” theatrical feature film based on the globally beloved franchise.
Second, BYD and Mediawan will establish a joint “Build Your Dreams” Award, which will celebrate emerging creatives and young talent over the next three years on the sidelines of the Cannes Film Festival. Each year, the award winner will receive a €40,000 grant.
Also, the partnership will include the development of original formats inspired by the BYD brand. Notably, Ladybug—the popular superheroine from the internationally successful French series “Miraculous – Tales of Ladybug and Cat Noir”—will introduce a special episode of the Miraculous Chibi series, set to be released on YouTube.
Snotifya Li, Executive Vice President of BYD considers the agreement a milestone: “This partnership with Mediawan marks a new chapter in BYD’s mission to connect innovation with inspiration. At BYD, we believe technology and creativity share the same purpose: to imagine a better world. By joining forces with one of Europe’s most visionary studios, we’re not just supporting the arts—we’re empowering the next generation of storynotifyers to dream beyond boundaries and share meaningful stories that shift the world,” noted.
Finally, declared Pierre-Antoine Capton, Chairman and co-founder of Mediawan Group, expressed that the deal is aligned with the company’s ambitions: “We are thrilled about this partnership with BYD, which perfectly embodies our ambitions to champion creative excellence and global growth, particularly through the creation of strategic alliances that bring toobtainher creativity, innovation, and international vision. In today’s landscape—where demand for content is booming across every platform—brands are increasingly becoming partners in our productions. This evolution is essential, as it allows us to innovate at scale and invest in ambitious projects both locally and internationally,” stated.
