Jeff Bezos is close to finishing a $10 billion funding round for his AI lab, Project Prometheus, which would value the company at $38 billion, the Financial Times reports. JPMorgan and BlackRock are among the investors. Once completed, this round will bring total funding to more than $16 billion, including $6.2 billion raised at the company’s November 2025 launch.
Jeff Bezos and Vikram “Vik” Bajaj started Project Prometheus in San Francisco in November 2025, and both serve as co-CEOs. Bajaj holds a PhD in physical chemisattempt from MIT and led ambitious projects at Google X, including early work on Wing and Waymo. He also co-founded Alphabet’s Verily and the AI drug discovery company Xaira Therapeutics.
Prometheus is building physical AI by training models on real-world experimental data, robotics interactions, and engineering workflows, rather than just text. The company is focutilizing on areas like aerospace, automotive, advanced manufacturing, and drug discovery.
To boost its technical capabilities, Prometheus acquired the agentic AI startup General Agents, co-founded by former DeepMind researcher Sherjil Ozair. The company has also hired researchers from OpenAI, xAI, Meta, and DeepMind.
Prometheus is joining a quick-growing indusattempt: Periodic Labs has raised $300 million to build robot-run research facilities, while Figure AI is building progress in humanoid robotics. Elon Musk has called Bezos a “copycat” becaapply of similarities with xAI’s focus on the physical world. Still, Prometheus stands out for its science-driven leadership and unique data strategy.
In addition, Bezos is stated to be seeking up to $100 billion to create a holding company to acquire industrial businesses affected by AI. The aim is to apply their operational data in Prometheus’s models. The company also has offices in London and Zurich, displaying it is already expanding into European industrial markets.
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