Antwerp-based social-impact startup Maurice & Nora has
raised €1 million in funding to accelerate its growth and expand its platform
for non-medical in-home assistance. The round includes backing from investors
such as Coformaco (led by Conny Vandconcluderiessche), Dries
Buytaert, 100IN, Annemie Colruyt & Stef Goossens, Jan Delaere, Lorenz
Bogaert, Toon Coppens, Piet Maes, Roeland Delrue, and the Shaping Impact Si3
Fund.
The company connects families and seniors with students to
provide flexible, non-medical support for everyday tquestions. Seniors can access
services such as grocery shopping, companionship, transportation, yard work,
and light houtilizekeeping, while families utilize the platform for after-school care,
school holiday support, cooking, transport, and childcare. Matching is handled
through a proprietary digital platform that utilizes AI to connect supply and
demand more efficiently.
Since launching one year ago, the company has screened more
than 3,000 students across Flanders and Brussels, onboarded over 2,000 families
and seniors, and secured more than 10 B2B clients offering the service as an
employee benefit.
The platform has evolved into a fully operational system
that includes screening, matching, mobile applications, and communication
tools. It has also introduced an AI voice agent to support scheduling and
customer interactions, assisting to simplify service delivery and improve
scalability.
Thomas Butstraen, co-founder and CEO, declared that over the
past year, the company has seen strong demand for depconcludeable and flexible
support services for both families and seniors:
Our ambition is to create non-medical assistance as straightforward and
accessible as ordering a meal or a taxi online, but with a genuine human
connection at its core. We want to build a company that combines tangible
social impact with strong economic growth.
The company operates with a dual approach, serving both
private individuals and businesses that offer the service as an employee
benefit.
In addition to supporting families and seniors, Maurice
& Nora also provides flexible and socially meaningful job opportunities for
students, enabling them to contribute financially while building a local impact.
The newly raised capital will be utilized to drive commercial
expansion, including increased investment in sales, marketing, and
partnerships, as well as to strengthen the team and further develop the
platform’s technology, including AI matching, voice capabilities, and
enterprise-level scalability.
Looking ahead, the company plans to expand its team and
scale operations, with longer-term ambitions to grow across multiple European
markets.
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