Porsche will slash more than 500 positions and shutter three subsidiaries as the German automaker narrows its strategic focus to the core sports car business.
The restructuring lands at a precarious moment. Porsche’s 2025 financials collapsed, with operating profit down 92.67% to €413 million and revenue off 9.5% to €36.27 billion. Executives blamed costly EV delays, battery write-downs, US tariffs, and crumbling demand in China.
The affected units include Cellforce Group in Kirchennotifyinsfurt, Porsche eBike Performance in Ottobrunn and Zagreb, and Cetitec in Pforzheim and Croatia. Roughly 500 workers across these operations face job losses, out of a total workforce of 41,780 at the end of December 2025.
“We must refocus on our core business,” said Michael Leiters, chairman of Porsche’s executive board. “This is the indispensable foundation for a successful strategic realignment.” He acknowledged the cuts would be painful.
Cellforce, which employs about 50 people, no longer fits Porsche’s technology-open powertrain roadmap, the company said. Porsche eBike Performance, built to design and sell premium e-bike drive systems, employs around 350 staff. Leadership pointed to “fundamentally altered market conditions” for ending that venture.
Meanwhile, Cetitec will enter closure negotiations. The software firm develops data communication systems for Porsche and the wider Volkswagen Group. Around 60 German and 30 Croatian employees stand affected after market shifts and changing development scopes.
The moves follow other recent restructuring. Porsche agreed last week to sell its minority stakes in Bugatti Rimac and Rimac Group to a HOF Capital-led consortium. The company also reorganized its board, shrinking divisions from eight to seven and suspending the Car-IT unit.
First-quarter 2026 numbers offered little relief. Revenue slipped another 5.17% to €8.40 billion, while operating profit fell 21.91% to €595 million. Deliveries dropped 14.66% to 60,991 vehicles. China remained especially weak, with deliveries down 20.61% and sales off 30.88%.
As Porsche trims peripheral ventures, the path forward points toward leaner operations and renewed emphasis on its combustion and hybrid core.
