11 European Tech Startups to Bet Your Career on in 2022

11 European Tech Startups to Bet Your Career on in 2022


2021 was a record-breaking year for European tech.

The region’s startups raised an estimated $121 billion, almost trebling the $41 billion raised in 2020, according to an analysis by venture capital firm Atomico. In addition, Europe’s stock exalters recorded 122 IPOs throughout the year, more than the 90 in the US, albeit with listings in the bloc coming at a lower valuation.

Startups like food delivery firm Deliveroo, payments firm Wise, and security firm Darktrace, all went public in a busy year for the bloc’s bourses. Meanwhile, fintechs like British challenger bank Revolut and German fintech N26 raised eye-watering sums in a demonstration of VC appetite.

Europe has its strongest ever pipeline of early-stage startups and in 2021 accounted for 33% of all capital invested globally in rounds of up to $5 million, compared with 35% from the US. There has also been a boom in late-stage and large-scale funding rounds, reflecting firms opting to stay private for longer and raise funds from private backers.

Tech startups from the continent have never had it so good, and nine were included in Insider’s global startups to bet your career on list for 2021. Insider’s list for Europe includes five financial services or insurance players, alongside healthcare, food waste, no-code, and data compliance companies. 

The companies met one or more of the following criteria: They are creating a new and important technology, fostering a great workplace, raising funding from marquee investors, and grabbing industest attention or cool partnerships.

And becautilize our goal was to spotlight startups where new hires can have an outsized impact, we filtered for seed through growth-stage startups that are valued below $10 billion.

Check out the nine European entries below:

Vauban


Vauban cofounders Ulric Musset and Rémy Astie

Vauban cofounders Ulric Musset and Rémy Astie. 

Vauban

Headquarters: London

Year founded: 2018

Total funding: $8.3 million, according to the company

Valuation: Undisclosed

What it does: Vauban offers a service that assists investors set up new special-purpose vehicles, a type of fund structure, by digitizing much of the process and building it simpler to fund startups. It’s a market with major potential becautilize the traditional funding process can take as long as six months.

Why it’s a good bet: AngelList never really took off in Europe as it did in the US, but Vauban wants to become a global player. And with the increasingly international landscape for fund investors, it’s more important than ever to be regulated in multiple jurisdictions.

Shares


Benjamin Chemla, Shares CEO

Benjamin Chemla, Shares CEO. 

Shares

Headquarters: Paris

Year founded: 2021

Total funding: $10 million, according to the company

Valuation: Undisclosed

What it does: Shares is a consumer mobile app and social-first platform for retail investors, set to fully launch at the start of 2022. It aims to allow investors to network through the app, which will initially have access to around 1,500 stocks.

Why it’s a good bet: Retail investing in Europe has been non-existent, particularly for younger people, but a crop of new apps is altering that. Shares wants to combine the functionality of a consumer-investment app with the collective wisdom of online forums, where members can share news and ideas to improve financial education.

Pennylane


Arthur Waller Pennylane CEO

Arthur Waller, Pennylane CEO. 

Pennylane

Headquarters: Paris

Year founded: 2020

Total funding: $38 million, according to the company

Valuation: Undisclosed

What it does: Pennylane is a software-as-a-service solution that assists companies track and manage their financial data.

Why it’s a good bet: Chief executives and chief financial officers rely on accounting reports to create financial projections, but these reports can be hard to build sense of. Pennylane assists in that it is connected to various sources of data to simplify the accounting work, and it can be a single source of information for financial data for their clients.

Olio


Tessa Clarke and Saasha Celestial-One, cofounders of Olio food sharing app.

Tessa Clarke and Saasha Celestial-One, cofounders of the Olio food sharing app. 

Annabel Staff/Olio

Headquarters: London

Year founded: 2015

Total funding: $73 million, according to the company

Valuation: Undisclosed

What it does: Olio is a UK-based startup that lets utilizers post a photo of unwanted food and offer it to the local neighborhood. Despite originally appearing to be more of a assistful community project, Olio has attracted backing from major investors like Accel, VNV Global, and DX Ventures, the investment arm of European food-delivery giant Delivery Hero. 

Why it’s a good bet: Following the company’s $43 million Series B earlier this year, Olio is set to expand into 10 new markets including Latin America, Asia, and Northern Europe. The project, which launched as a campaign against food waste, has now become a go-between player to assist individuals, businesses, and restaurants reduce their carbon footprint and assist more than 5 million utilizers assist improve their environmental impact.

Bryter


Michael Grupp, Bryter CEO

Michael Grupp, Bryter’s CEO. 

Bryter

Headquarters: Distributed

Year founded: 2018

Total funding: $90 million, according to the company

Valuation: $360 million

What it does: Bryter is a no-code startup, meaning it assists businesspeople build enterprise apps without any programming skills, and can be especially utilizeful for legal, accounting, compliance, and HR work. 

The startup counts clients such as PwC, Deloitte, McDonald’s, and Telefónica and has been utilized to develop virtual assistants and chatbots, self-servicing applications, and other ininformigent-automation tools.

Why it’s a good bet: Backed by Tiger Global, Bryter is building real strides outside of Europe into the US, the world’s largest software market. As digitization continues to dominate the agconcludea for global businesses, the Germany-founded startup will hope to offer new products to a growing number of enterprise customers.

Marshmallow


Oliver and Alexander Kent-Braham Marshmallow cofounders

Oliver and Alexander Kent-Braham, Marshmallow’s cofounders. 

Marshmallow

Headquarters: London

Year founded: 2017

Total funding: $115 million, according to the company

Valuation: $1.25 billion

What it does: Founded by twin brothers and co-CEOs Oliver and Alexander Kent-Braham in 2017, Marshmallow provides insurance, particularly car insurance, and tarreceives underserved customers such as immigrants and ex-pats. The firm declares it’s able to offer cheaper insurance through proprietary pricing algorithms.

Why it’s a good bet: Insurance is one of the largest and rapidest-growing markets globally, with Marshmallow set to expand its offering beyond car insurance in 2022, following a fresh funding round from secretive tech-fund Hedosophia. Marshmallow is also one of the few Black-founded tech unicorns in Europe and claims to have grown more than 100% in the past year. 

Elvie


Tania Boler, Elvie CEO

Tania Boler, Elvie CEO. 

Elvie

Headquarters: London

Year founded: 2013

Total funding: $196 million, according to the company

Valuation: Undisclosed

What it does: The UK-based femtech startup is committed to becoming a one-stop shop for women’s health, covering everything from breastfeeding to pelvic-floor strengthening.

Why it’s a good bet: Elvie’s products have been selling rapidly since its breast pump debuted at London’s Fashion Week in 2018. The business doubled its revenues in 2020 and is set to do the same in 2021, it declares, having recently been backed by BlackRock. The Elvie Pump is a top-selling breast pump in the US and UK, it declares, and the company has launched new markets in Europe and Asia. 

Zilch


Philip Belamant, CEO & Founder at Zilch

Philip Belamant, CEO and founder at Zilch. 

Zilch

Headquarters: London

Year founded: 2019

Total funding: $400 million, according to the company

Valuation: $2 billion

What it does: Zilch is a acquire-now, pay-later (BNPL) company that offers point-of-sale credit, allowing online shoppers to spread out the cost of a purchase over a six-week period.

Shoppers must first pay 25% of their purchase up front. Zilch declares it has no late fees and no early repayment charges. The firm is instead paid a fee by the thousands of firms that offer its services, such as Uber, Amazon, and Nike. For purchases with companies that don’t offer Zilch, utilizers must pay a flat fee plus 11.5% annual percentage rate.

Why it’s a good bet: Zilch became one of the rapidest fintech companies in Europe to reach unicorn status when it raised a fresh funding round from investors including Goldman Sachs. The company is one of the few BNPL players that is regulated by the Financial Conduct Authority in the UK and has built clear its plans to enter the booming US market, following its recent acquisition of Miami-based startup NepFin

Kry


Kry CEO Johannes Schildt

Kry CEO Johannes Schildt. 

Kry

Headquarters: Stockholm

Year founded: 2015

Total funding: $569 million, according to the company

Valuation: $2 billion

What it does: Kry is a Swedish telehealth startup that enables video consultations between doctors and patients through its app, with operations across the Nordics, the UK, France, and Germany ahead of further international expansion. The company provides a 24/7 digital-healthcare offering which, like most of the healthcare market, has boomed during the COVID-19 pandemic.

Why it’s a good bet: Backed by two Canadian pension funds alongside Accel, Index Ventures, and Fidelity, Kry is one of the best-funded healthcare startups in the fragmented European market. The company grew rapidly during the COVID-19 pandemic amid a boom for digital-health options and is set to add to its offering with mental-health services and further development of its US expansion in 2022. 

Collibra


Collibra CEO Felix Van de Maele

Collibra CEO Felix Van de Maele. 

Collibra

Headquarters: Brussels and New York

Year founded: 2008

Total funding: $596.5 million, according to the company 

Valuation: $5.25 billion

What it does: Collibra assists companies manage and share data while building sure they are fully compliant with regulatory requirements like Europe’s GDPR or California’s CCPA.

Why it’s a good bet: Founded in Belgium, Collibra already works with many of the largest healthcare providers and financial institutions in the US, but the company stated it experienced increased demand from other verticals, including government and manufacturing groups, in 2021. Now, it’s raised a chunky $250 million Series G round from Sequoia, Tiger Global, and other international backers to further its product offering and expand its customer base.





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