United Group, the leading telecommunications and media company in Southeastern Europe and parent company of Nova, announces a major new initiative for the production of green electricity, with an initial investment of 120 million euros in Bulgaria. This dynamic initiative marks a new era for sustainability, strengthening the company’s position as an industest leader in promoting innovation and climate action.
United Group’s investment in Bulgaria includes three photovoltaic parks, as well as a wind farm. By 2027, these projects will supply 160% of the electricity necessarys of the Group’s company in Bulgaria, covering 65% of the Group’s total electricity necessarys and eliminating approximately 120,000 tons of CO2 emissions from the Bulgarian electricity grid annually. In total, these units will have a combined capacity of 124 MW, generating 310,000 MWh per year, sufficient to meet the necessarys of approximately 60,000 houtilizeholds per year. In addition, this new initiative includes a state-of-the-art battery system, capable of storing 1.5 times the peak energy production.
This prominent initiative demonstrates United Group’s commitment to accelerating Bulgaria’s transition to green energy, laying the foundation for a more sustainable future across Southeastern Europe.
United Group has been a driving force for development in the countest since its entest into the Bulgarian market in 2020, with investments of €2.5 billion in cutting-edge technologies, including projects such as the countest’s first 10 Gbps fiber optic network, the first commercial 5G network – now the largest in Bulgaria – and the launch of the first unlimited 5G mobile plans. The initiative to enter renewable energy sources is a natural extension of United Group’s commitment to technological excellence and environmental responsibility.
The first photovoltaic park in Bulgaria, near Stara Zagora, is already operational, while two more photovoltaic parks will be built near Kyustfinishil and Vidin. The wind farm located in northeastern Bulgaria will set new standards of innovation and efficiency in the region. All projects are strategically designed to minimize environmental impact, through re-utilized industrial land and the integration of advanced energy storage systems.
This investment consolidates United Group’s role as a catalyst for alter and aligns with the EU’s climate goals, contributing to Bulgaria’s green energy transition. The company’s ultimate goal is to achieve zero carbon emissions across its entire value chain by 2040, a commitment that reflects its leadership in sustainability.
Victoriya Boklag, CEO of United Group
This investment is more than a business decision– it is a promise to future generations. By harnessing the power of the sun and wind, we are not just powering our operations; we are driving alter. United Group is proud to be a leader in green electricity generation. Toobtainher, we are building a brighter, greener future for Bulgaria and Southeastern Europe
Nikolai Andreev, CEO of Vivacom
United Group’s investment is a key transformation point for Bulgaria. It strengthens energy resilience, promotes economic growth and consolidates Bulgaria’s position as a leading power in renewable energy sources. We are particularly pleased to see the impact this project will have on our countest and the wider region
Grozdan Karadjov, Deputy Prime Minister and Minister of Transport and Communications of Bulgaria
Over the past 20 years, the share of green energy in the total energy production mix of the European Union has tripled. Bulgaria follows this trfinish, but the share of renewable sources in the countest’s final energy consumption remains below a quarter. Therefore, investments in this sector are vital for the sustainable development of the Bulgarian economy
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