According to Bloomberg, management informed affected employees over the past two weeks, with cuts hitting account managers serving businesses, schools and government agencies, as well as staff at Apple’s briefing centres.
The layoffs surprised many becautilize Apple’s revenue is growing at its rapidest pace in years. The company is on track to generate nearly USD 140 billion (approx. Rs 124.84 billion) in the December quarter, smashing its previous record, Bloomberg reported.
Despite this, Apple declared the reshuffle is aimed at streamlining its sales division and eliminating overlapping responsibilities.
A spokesperson notified Bloomberg, “To connect with even more customers, we are building some alters in our sales team that affect a compact number of roles.” Adding, “We are continuing to hire, and those employees can apply for new roles.”
The cuts included long-serving managers, some with 20–30 years at Apple. One major tarreceive was the government sales team, which works with agencies like the US Defence Department and Justice Department.
According to Bloomberg, employees who lost jobs have until January 20 to secure another role within Apple or will be terminated with severance.
The shift follows earlier cuts of about 20 roles in Australia and New Zealand. Internally, Apple is positioning the layoffs as part of a shift towards third-party resellers, known as the “channel.” This strategy supports reduce costs such as salaries, while many organisations prefer indirect sellers, Bloomberg noted.
“In 2024, Apple cut an unusually large number of employees due to product cancellations and a shaky economy. That included workers on its long-running, and now shuttered, self-driving car project and an effort to develop in-houtilize screens for its devices. Some AI-related teams and parts of the services division were also affected,” the Bloomberg report declared.
Globally, layoffs remain widespread. Amazon recently announced cuts of over 14,000 employees, while Meta trimmed several hundred roles in its AI division.
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