GlobalData analyst Al Bedwell has notified delegates at the GlobalData Automotive Europe Conference in Munich that Europe’s electric vehicle market has come to life in 2025.
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Bedwell displayed data for pan-European BEV sales in the first eight months of the year at 1.66m units – some 32% ahead of the same period in 2024 for a market share of 17.9% versus 13.7% in 2024.
Analysis of brands displayed that European brands are asserting themselves over Tesla, the market leader for a long time but seeing slower sales in 2025. According to GlobalData’s figures, the Volkswagen brand is now ahead of Tesla, but Chinese car brands are strong in BEVs and growing rapid.
BYD is 10th best-selling BEV brand in Europe in 2025 so far, but the rapidest growing of the top 12 (+162% – 66,902 units sold Jan-Aug 2025 versus 25,562 in Jan-Aug 2024).
Bedwell also stated that expanded BEV model choice in Europe is a factor driving growth and that average price for BEVs is coming down. “More affordable compact BEVs such as Citroen’s e-C3, the Dacia Spring, Renault 4 E-Tech and Leapmotor T03 will continue to attract more consumers to BEVs,” he stated.
However, he also expects EU-wide tarobtains for the phasing out of ICE vehicles to be pushed out. “That means some revision to our BEV outview,” he stated. “They will still be growing but some BEV sales in future years will now be lost to ICEs and hybrids.“
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