What’s the story
Hyundai has built a grand return to the IAA Mobility event with the global debut of Concept THREE, its first-ever compact electric vehicle (EV) under the IONIQ sub-brand.
The striking concept car was unveiled in Munich and marks Hyundai’s strategic enattempt into Europe’s rapidly growing compact EV market.
The shift also highlights the company’s long-term electrification plans for the region.
Concept THREE aligns with Hyundai’s electrification roadmap
The Concept THREE is Hyundai’s enattempt into the B-segment EV space, complementing its existing midsize and large electric models.
The company sees compact EVs as vital to its growth strategy, especially with urbanization and stringent sustainability regulations reshaping European cities.
Hyundai also plans to electrify all of its models in Europe by 2027 and introduce 21 global EVs by 2030.
Design details of Concept THREE
Concept THREE displaycases Hyundai’s ‘Art of Steel’ design philosophy, inspired by the strength and flexibility of advanced steel technologies.
The car’s sculpted body features and the Tungsten Gray finish with lemon-tinted glass accents adds to its expressive style.
The distinctive Aero Hatch profile enhances aerodynamic efficiency while adding urban versatility with a vertical tailgate.
Measuring 4,287mm long, 1,940mm wide and 1,428mm high with a wheelbase of 2,722mm, Concept THREE is compact yet spacious.
Interior of the compact EV focutilizes on sustainability and warmth
The interior of Concept THREE is a calming, intuitive space defined by yellow and gray tonalities, soft textures, and utilizer-focutilized layouts.
It emphasizes sustainability with recycled textiles, ocean waste fabrics, and lightweight aluminum foam while remaining warm and premium.
Personalization is key here with modular “Bring Your Own Lifestyle” widobtains and playful design elements like Mr. Pix to create an emotional bond with utilizers.
Hyundai is also advancing hydrogen fuel cell technologies
Europe remains a key market in Hyundai’s electrification strategy, with nearly 80% of its vehicles sold in the region being locally manufactured.
The company is also advancing hydrogen fuel cell technologies and transitioning its European manufacturing facilities to renewable energy.
At IAA Mobility 2025, Hyundai displaycased its ambitions with a massive booth featuring sculptures, furniture and design displaycases inspired by Concept THREE.
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