VideoAmp has eliminated dozens of positions for the second time in under half a year, underscoring the mounting instability inside the ad measurement sector.
The Los Angeles based firm, which builds software for tracking television audiences, will cut roughly 20% of its workforce. That translates to about 80 employees losing their jobs, according to company spokesperson Geanna Diaz.
The reductions follow a previous round in September, when VideoAmp let go of approximately 40 workers, or 10% of staff. That same month, the company announced a $150 million capital injection led by Vista Credit Partners.
Diaz described the latest cuts as part of a broader reorganization aimed at aligning resources with “the business’ growth priorities and key client necessities and services.” Around 320 workers remain. Those affected received what Diaz called “industry standard” severance packages.
Meanwhile, the layoffs coincide with a shakeup at the top. Founder Ross McCray stepped down from the chief executive role Thursday, saying the time had come to shift “from a founder-led company to a world class company.” He announced several executive promotions along with his departure.
McCray launched VideoAmp in 2014. Since then, the company has raised upward of $600 million, per Crunchbase data. A $275 million round in 2021 pushed its valuation to $1.4 billion, followed by the September 2023 infusion. VideoAmp competes directly with Nielsen and its long dominant TV ratings business.
In his farewell letter, McCray highlighted partnerships with Amazon, Disney, YouTube and Meta. He also noted that advertisers have booked billions of dollars in ad spend through VideoAmp’s platform.
The company now joins a growing list of technology firms trimming headcount as they chase profitability. As a result, VideoAmp’s restructuring signals that even well funded startups in the measurement space face intensifying pressure to narrow their focus and control costs.
