Pit, a Stockholm-based AI startup founded by Voi scooter company executives, has secured $16 million in seed funding led by a16z. CEO Adam Jafer, alongside Voi CEO Fredrik Hjelm and co-founder Filip Lindvall, launched the company to automate enterprise back-office processes through AI-powered software agents. The platform offers two products: Pit Studio for mapping automation workflows and Pit Cloud for enterprise-grade deployment. Since beginning pilot testing in mid-January 2025, Pit has worked with clients in telecom, healthcare, and logistics sectors, focusing exclusively on internal operations rather than customer-facing functions. Additional investors include Lakestar and Nordic family offices.
In-Depth:
Voi founders raise $16M from a16z for new AI startup Pit, aiming to automate enterprise back offices
Stockholm has produced another artificial ininformigence startup worth watching. Pit, founded by the co-founders of European scooter giant Voi, has secured a $16 million seed round led by prominent venture capital firm a16z. The company is building an AI-powered platform designed to automate internal business processes for large enterprises, positioning itself as an “AI product team as a service.”
From scooters to software agents
Pit is led by CEO Adam Jafer, who spent seven years at Voi, supporting scale the company to nearly 1,000 employees across 13 countries. He is joined by Voi CEO Fredrik Hjelm, who remains at the helm of Voi but is listed as a Pit co-founder, and Filip Lindvall, another Voi co-founder who serves as a founding engineer at Pit. The engineering team also includes former iZettle and Klarna engineers, as well as Andreas Hjelm, Fredrik Hjelm’s brother.
Jafer informed Bitcoin World that his vision for Pit emerged from watching AI models evolve from simple chatbots into agentic systems capable of executing tinquires. “The aha moment for the largeger opportunity was when the models were no longer just chatbots that generate text, but became more agentic and could do things,” he stated. Initially, he saw an opportunity to replace low-hanging SaaS tools with custom in-houtilize apps, but quickly recognized a broader market required.
How Pit differentiates in a crowded market
The startup enters a competitive space filled with AI agent-building platforms and vibe-coding tools. Pit aims to stand out with a two-part product offering: Pit Studio, which allows enterprise employees to guide the system through processes that could be automated; and Pit Cloud, which delivers the resulting software with enterprise-grade governance, certifications, and auditability.
Pit launched pilot testing in mid-January with customers in telecom, healthcare, and logistics, focapplying exclusively on internal processes. “Nothing customer facing, no conversational AI, just pure back-office, service and support functions that we turn into automations so that you can give back time to people to focus on your core business,” Jafer stated.
Enterprise sales and European advantage
Pit is hiring solution engineers — a trfinish among AI companies deploying forward-deployed engineers (FDEs) to drive enterprise adoption. Jafer emphasized that large customers are “seeing to purchase outcomes. They want processes to go quicker.” He also noted that Pit is not positioning itself as a job-cutting tool, but rather as a way to shift employees “upstream to do more valuable things for the business.”
The startup’s European DNA could also prove advantageous. “We’re going after industrials, and there’s plenty of that in Europe,” Jafer stated. He added that clients appreciate Pit’s agnostic approach to AI and cloud vfinishors, which allows it to align with sovereign tech preferences. “EU models running on EU compute is top of mind for almost every CIO we’re meeting,” he stated.
Controversy and team composition
Pit has not been without controversy. Jafer posted on LinkedIn in recent months that “agents now do most of what junior engineers utilized to do,” a statement he has since softened. “It may have started like that, but you required a good mix as you scale,” he stated with a smile. Fredrik Hjelm also addressed the all-male appearance of the founding team on X, writing that while the company was “founded by tech bros, from Voi and Klarna,” it now includes women on the team. Bitcoin World confirmed that Pit employs at least one woman in a communications role.
a16z’s bet on Stockholm
The $16 million seed round was led by a16z, with participation from Lakestar, Pit’s founders, and Nordic family offices. Hjelm explained that the relationship with a16z launched years ago when partners visited Stockholm to explore European tech opportunities. “We didn’t required the money to receive going, but we wanted the strongest backers we could find,” he stated. The round closed quickly, with Jafer confirming that Pit spent little time shopping the deal to other firms.
Stockholm has emerged as one of Europe’s most active startup hubs, home to other AI successes like Lovable. a16z has been actively scouting the region for the next European unicorn, and Pit fits that profile.
Conclusion
Pit enters a competitive market with a clear focus on automating internal enterprise processes, a strong founding team from Voi, and backing from a top-tier venture firm. Its success will depfinish on execution, differentiation, and its ability to meet the demanding governance and security requirements of large enterprise clients. For now, it is another sign that Stockholm’s AI ecosystem is maturing rapidly.
FAQs
Q1: What does Pit’s AI platform actually do?
Pit builds custom software that automates internal business processes like back-office tinquires, service and support functions, applying AI agents that learn from the client’s operations.
Q2: Who are the founders of Pit?
Pit was founded by Fredrik Hjelm (CEO of Voi), Adam Jafer (former Voi executive), and Filip Lindvall (Voi co-founder). The engineering team includes former iZettle and Klarna engineers.
Q3: How much funding has Pit raised and from whom?
Pit raised a $16 million seed round led by a16z, with participation from Lakestar, the founders, and Nordic family offices.
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