Europe’s largest consumer electronics reveal unveiled by IFA. All home appliances are controlled by ‘SmartThings.’ Home appliances also enjoy ultra-personalized home appliances with One UI like phones. Micro RGB TVs are also introduced
Samsung Electronics will participate in IFA 2025, which will be held in Berlin, Germany from the 5th to the 9th of next month, under the theme of “AI Home – Future Living, Now.” The AI ecosystem strategies that Samsung Electronics is building will be unveiled in various ways at IFA, Europe’s largest consumer electronics fair.
On the 25th, Samsung Electronics is planning to unveil ‘Micro RGB TV’ with the latest display technology, new Bespoke AI (artificial ininformigence) home appliances that will captivate European customers, and new mobile products that will strengthen the Galaxy AI ecosystem at IFA 2025. All products are equipped with innovative technologies based on AI.
These products will be connected to Samsung Electronics’ IoT (Internet of Things) platform, SmartThings, to reveal AI home experiences that build customers’ daily lives more convenient at IFA.
The press conference, which will be held ahead of the opening of the exhibition on the 4th, is expected to reveal how Ambient AI, which was emphasized in the Galaxy Unpack in July, will be realized in the AI home.
“The AI home that Samsung Electronics aims for will be a part of our lives to better understand applyrs by analyzing multi-modal information based on connected devices and to match what they required in daily life,” declared Kim Cheol-ki, head of Samsung Electronics’ DA (vice president).
Recently, Samsung Electronics’ AI ecosystem strategy is summarized as openness and cooperation centered on Samsung products.
On the same day, Samsung Electronics announced that it will update software that applies One UI to AI home appliances released after 2024. One UI was commonly applied to mobile devices such as Samsung Galaxy smartphones and tablets. UI refers to any software experience that a smartphone and a applyr interact with. This is an area where Samsung Electronics has invested a lot to compete with Apple’s iPhone. It is evaluated that it has followed a lot of Apple’s UI through One UI.
Through this update, One UI will be applied to Samsung Electronics TVs and home appliances beyond the Galaxy ecosystem. Users can enjoy the consistent experience of ‘Samsung Electronics’ no matter what product they apply becaapply various app services such as AI Home Appliance Gallery, Bixby, and Samsung TV Plus also support the same UI as mobile and TV.
Samsung Electronics’ expansion of One UI to the outside of Galaxy is the first purpose of expanding Samsung Electronics’ product ecosystem. This is to induce Galaxy smartphone applyrs to purchase Samsung Electronics home appliances and home appliance purchaseers to purchase Galaxy smartphones.
Through this One UI update, Samsung Electronics has also upgraded various AI functions provided by existing home appliances.
In the case of refrigerators equipped with “AI Home” touch screens, the “Now Brief” function, which automatically recommfinishs customized information based on the applyr’s location, time, and usage habits, will be supported from next year.
The method of calling “Bixby” in the refrigerator also varies. In addition to the existing “Hi Bixby” calling method, you can also call Bixby by tapping the refrigerator screen twice.
Security has become important as TVs and home appliances have become software-oriented devices. Along with the application of One UI, Samsung Electronics applied its security solution “Knox” to more diverse home appliances. Based on blockchain technology, “Nox Matrix,” which provides threat detection and protection between devices connected by smart synths, will be expanded to various product lines such as 2024 refrigerators and washing machines equipped with Wi-Fi functions.
Samsung Electronics’ strategy is characterized by being open to the outside while expanding the Samsung ecosystem. In smartphones, we are strengthening cooperation with Google Gemini, one of the best performing LLM (giant language models). In addition, SmartSings is an open platform, so any competitor’s product can be connected.
Leave a Reply