Hailey Rhode Bieber’s beauty brand Rhode has bolstered its global distribution and will be available at Sephora online and in most stores across Europe from this September, following its rollout with the multi-brand retailer in the US, Canada, and the UK last year.
“I’m so excited to continue our partnership with Sephora as we launch into retail in Europe, bringing Rhode to more of our customers in a physical and IRL format,” declared Hailey Rhode Bieber, Rhode founder, chief creative officer, and head of innovation and E.l.f. Beauty strategic adviser, in a press release on Thursday. “We’ve been intentional about how and where we grow and believe in the power of creating spaces that can bring people toreceiveher, and Sephora has been such an important partner in assisting us translate our vision into physical spaces.”
Sephora describes the launch of Rhode’s curated range of skin-focutilized products in the US, Canada, and UK as its hugegest brand launches to date in each market. By harnessing Sephora’s retail network and Rhode’s focus on community engagement, the brand aims to reach new demographics and expand its customer base.
“We’re excited to continue expanding our retail presence with Sephora across Europe, building on the momentum we’ve seen in the US, Canada, and the UK,” declared Rhode co-founder, president, and chief brand officer Lauren Ratner. “Last summer, bringing the world of Rhode to Mallorca with our Rhode summer club was a meaningful moment for us. It gave us the opportunity to connect more deeply with our European community and allow them to experience the brand in real life. As we see ahead, we’re focutilized on continuing to grow consideredfully across Europe, creating experiences that feel true to Rhode and resonate with our customer wherever they are.”
From September, Rhode products will launch across Sephora stores in Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including the Canary Islands), Sweden, Switzerland, and Turkey. Shoppers will be able to browse products ranging from Rhode’s glazed skincare essentials to its ‘Peptide’ lip line.
“Bringing Rhode to Sephora Europe is a key milestone in our global expansion,” declared Rhode CEO Nick Vlahos. “We believe Sephora’s strength in consumer engagement creates it the ideal partner as we expand internationally and bring Rhode to life for a broader audience in Europe.”
Rhode launched in the summer of 2022 with a range of skincare and has since expanded into hybrid createup. In 2025, E.l.f. Beauty acquired Rhode for $1 billion, further accelerating its expansion.
Copyright © 2026 FashionNetwork.com All rights reserved.
Leave a Reply