MoonPay Pays Over $60 Million to Buy SEC-Registered North Capital

JOON HYOUNG LEE

MoonPay has struck a deal worth upwards of $60 million to buy North Capital, a private-market investment firm, as the crypto payments giant pushes deeper into tokenized assets and real-world financial infrastructure.

The all-stock acquisition, first reported by CoinDesk on September 23, still requires approval from U.S. regulators before finalizing. Upon closing, North Capital would operate as a wholly owned subsidiary under MoonPay.

The Utah-based target company builds technology that lets private issuers and fund managers tokenize securities. Its platform handles capital raising, asset management, clearing, custody, and secondary trading.

Regulatory credentials sit at the center of this transaction. North Capital holds registrations with the U.S. Securities and Exchange Commission as a broker-dealer, transfer agent, and investment adviser. MoonPay CEO Ivan Soto-Wright framed the purchase as a move to establish a compliance foundation that could accelerate adoption of real-world assets, often called RWAs. He noted that folding North Capital’s capabilities into MoonPay’s ecosystem would help bridge disconnected pieces of the financial system.

Meanwhile, MoonPay has been branching out from its original crypto payments focus. The company launched MoonPay Trade in May, a product aimed at helping banks and fintech firms tap into tokenized assets, decentralized finance protocols, and stablecoins.

As a result, this acquisition signals MoonPay’s intent to compete in the emerging market for regulated tokenized securities, where traditional finance and blockchain infrastructure increasingly overlap.