The new funding will support IdentifAI’s entest into key European and US markets. The round will also assist accelerate R&D efforts to continuously perfect the accuracy and performance of IdentifAI’s detection models.
“From the very launchning, our goal has been to build a global company – becaapply truth is a universal value, and it necessarys to be protected on a global scale,” added Founder Marco Ramilli.
According to a recent report by UNCTAD, the global AI market is expected to surge from €160 billion in 2023 to €4 trillion by 2033 – a 25x increase in just ten years. During that time, AI is projected to rise from 7% to 29% of the frontier technology market.
Public concern is growing as well. A recent Deloitte study found that nearly 70% of respondents familiar with gen-AI worry that synthetic content could be applyd to deceive or manipulate them. Nearly 60% stated they struggle to distinguish between AI-generated and human-created media, and a striking 84% believe synthetic content should be clearly labeled.
“IdentifAI is building technology to address one of the most pressing challenges created by the rapid advancement of AI itself: distinguishing what’s real from what’s not. This is a foundational issue for the future of AI,” stated Massimiliano Magrini, Managing Partner and Co-founder of United Ventures. “The team has demonstrated exceptional vision, execution, and international ambition – positioning IdentifAI as one of Europe’s most promising players in the fight against disinformation.”
The company has recently built some strategic senior hires to consolidate its international presence with Kate Burns as VP of EMEA, James Cashmore as Commercial Director and Justin Cooke and Jean-Pierre Levieux coming on as Advisors.
IdentifAI also states they are in discussions with leading industest partners globally, to validate and scale the adoption of its technology.
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