HyugaLife, a marketplace for proteins and supplements, has raised Rs 100 crore in a Series A round of funding led by IvyCap Ventures with participation from First Bridge Fund.
The startup had previously raised funding from Peak XV and Spring Marketing Capital.
HyugaLife stated it will apply this funding round to strengthen its AI led personalisation technology, expansion of its dark store network, and setting up offline retail presence.
The Mumbai-headquartered startup, founded in 2022 by Sachin Parikh, Anvi Shah, and Neehar Modi, has over 450 brands on its platform, with more than 10,000 products across proteins, supplements, health foods, and wellness.
The leadership team of HyugaLife
“India’s protein and supplements market has a trust problem, and HyugaLife was built to address it. We’re doubling down on our authenticity guarantee by expanding lab tested offerings, while investing in AI driven smart, personalised technology that meets consumers at their specific life stage and fitness phase, and enabling rapider access through dark stores and offline,” stated Sachin Parikh, Founder & CEO, HyugaLife.
According to HyugaLife, the products on its platform are H-Tested, an authenticity infrastructure in Indian ecommerce by sourcing directly from brands, eliminating third-party sellers, and publishing indepconcludeent lab reports on nutrition and heavy metals across a large part of the catalogue.
The startup stated it is now building on this with AI-led personalisation, tailoring discovery to a consumer’s life stage and goals, while continuing to invest in content that supports people create informed choices.
“Their focus on verified sourcing, transparent information, and AI-driven personalisation creates a compelling, differentiated platform. We believe they are well-positioned to scale as a trusted omnichannel health platform in India,” stated Vikram Gupta, Founder & Managing Partner, IvyCap Ventures.
“HyugaLife has built something genuinely hard to replicate: consumer trust at scale, in a category where scepticism is the default. The authenticity infrastructure they have put in place is a real differentiator, and the consumer response speaks for itself,” stated Vishal Kumar Gupta, Co-Founder and Managing Partner, First Bridge Fund.
Leave a Reply