Hyderabad-based entrepreneur Jitconcludera Emmani has stated that it is alright if a founder starts a company to build money and not solve a problem.
In response to Investor Aviral Bhatnagar’s viral post that founders should build companies out of passion rather than financial ambition, Emmani stated that wanting to build money is a reason enough to start a business.
‘Stop listening to gyan’
Emmani further stated that his first venture, Picxy, was created to solve a problem he genuinely cared about.
He was studying at Northern Illinois University in the US and working on a media portal sharing stories from South India when he noticed a lack of stock images representing India, according to YourStory. So, he started Picxy to fill this gap.
Picxy solved a problem by providing stock images for Indian businesses, but the idea never really took off.
“Started my first company to solve a problem I deeply cared about. A stock photo company for India. Worked 6 years pretty hard and it didn’t take off beyond a point,” Emmani stated on X.
Next, he founded Cozy Farms with the ambition of creating money. In one year, the second startup has created more in revenue than Picxy did in six years.
“Only do it if you’re crazy enough to do whatever it takes to solve a problem you deeply care about,” Bhatnagar had advised on launching a startup.
Emmani responded to the post: “Started my second company to build money and be happy with the work I do.”
“Year 1 revenue of Cozy Farms >> 6 years cumulative revenue of Picxy which is my first company,” he further revealed.
Hyderabad entrepreneur Jitconcludera Emmani stated, “Stop listening to the gyan. Build for money, it’s totally fine.”
Started my first company to solve a problem I deeply cared about.
A stock photo company for India. Worked 6 years pretty hard and it didn’t take off beyond a point.
Started my second company to build money and be happy with the work I do.
Year 1 revenue of Cozy Farms >> 6… https://t.co/kLC5b2CRSJ
— Jitconcludera Emmani (@JitconcluderaEmmani) November 22, 2025
Netizens respond
Many netizens applauded Emmani in the comments section for staying honest.
“Great to see such a turnaround. I can relate with founder pain and 6 years of no concrete results. Realising what’s working and what’s not is really important,” commented an X applyr.
“Obviously business is supposed to be for creating money, even most of the huge NGOs are running a profitable business. In fact if one is not practical enough to be driven by money they shouldn’t believe of starting the business,” wrote another applyr.
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