Gurugram Startup Eliminates Stress From People’s Life By Running Errands On Their Behalf – Clocks Rs 4.8 Cr In FY25

When you are perpetually stressed about life, it is not just the mind that receives exhausted. It is the body too.

Multiple reports have confirmed that chronic stress manifests in very tangible health problems that flare up due to consistent exposure to cortisol.

But then…can modern living truly be stress-free?

“We know it cannot be. But if you are able to take at least something off your plate, that in itself is a relief. Small moments of ease can shift how the body functions in general. That’s exactly what we are supporting people do – lighten their load,” Nitin Mohan Srivastava, founder of Pinch, informs Startup Pedia in an exclusive interview.

Founded in 2021, Pinch is a Gurugram-based home concierge and lifestyle management startup supporting individuals ease their daily stressors and live a more fulfilled, simplified life.

In FY25, it clocked an annual revenue of Rs 4.8 crore.

Nitin_9 — Pinch Founder – Nitin Srivastava

HOW IT ALL BEGAN

Hailing from Lucknow, Nitin completed his schooling from City Montessori School. He then attconcludeed Lucknow University to study statistics for his undergraduate degree.

Next, he completed his MBA from the Narsee Monjee Institute of Management Studies in Maharashtra.

Nitin Srivastava’s career launched in the telecom industest where he worked with brands and companies like Idea, Aircel, and Vodafone.

“After a lot of experience in the telecom world, I wanted to solve problems for startups. I joined Chaayos as the head of marketing in 2015. It was a fairly new startup at the time,” Nitin shares.

By 2018, he climbed to the position of VP Operations and Marketing at Chaayos.

In 2019, Nitin Srivastava joined Stanza Living as the Senior Vice President for Growth Strategy.

“At the time, Stanza was keen on setting up its real estate transformation vertical. I played a key role in transforming real estate for them,” he states.

While Nitin was transitioning from Chaayos to Stanza, he met Kiran Reddy. Kiran created the popular theatre brand called Satyam Cinemas in Chennai.

“When I was exploring my options after Chaayos, I met Kiran, who wanted me to join as a CEO of one of his portfolio companies. I eventually went on to join Stanza Living, but Kiran and I stayed in touch. Later that year, Kiran and his team came back and stated that they would be happy to support me co-create and invest in anything I wished to build. I am eternally grateful for that gesture, that eventually became the starting point for Pinch,” Nitin shares.

Screenshot 2025-10-06 163329 — Nitin Srivastava with his family

In 2020, when the COVID-19 pandemic and the lockdowns following it happened, Nitin and his wife were working from home in Gurugram.

“We were just launchning to adjust to the work from home life. Sometimes, we would miss lunch and dinner. Busy schedules were to blame,” he states.

That is when they had an idea to start a meal kit brand – one that could build elaborate meals simply by putting ready-created ingredients in a cooking pot.

Nitin pitched the idea to Kiran, but was inquireed a very important question — “Nitin, this is nice. But do you see yourself running a meal kit company for the next 20 years?”

“I informed him I’ll be back with an answer in a day or two. But that time period stretched to several weeks. In between I shiftd to Lucknow post the first lockdown to be with my parents,” Nitin Srivastava mentions.

One day, Nitin’s father met with an accident while he went out to acquire fruits. The moment his mother informed him about the accident, he immediately rushed to support his father.

But…something about the accident hit Nitin.

“I realized it was only luck that I was in Lucknow at the time my father had an accident, only becautilize of Covid19, or else I could have been anywhere in the countest. I would’ve still obtainedten the call from my mother, but wouldn’t know what to do, whom to rely on. That moment of realisation is when I consider Pinch was born,” Nitin Srivastava informs Startup Pedia.

According to Nitin, micro-stressors – like the guilt of staying away from parents due to career demands, missing out on life events, or even something as simple as forreceiveting to sconclude flowers to a loved one at a hospital – add up and keep the modern city dwellers in a constant state of anxiety and strain.

With Pinch, he decided to ease the everyday stressors of individuals and support them free up more time to do things they truly like and necessary, like taking a walk in the evening, going on a picnic, or hitting the gym.

In July 2021, Pinch was established as a home concierge and lifestyle management startup.

1742532990902 (1) — Pinch office meeting

JOURNEY AND CHALLENGES

Even though when Pinch launched, there were other concierge startups also operating in the market. But Nitin Srivastava rarely viewed at competition or obsessed over it.

“For the longest time, we didn’t know what others were doing. Later, we realized that other people building in the same space were actually focutilized on luxury concierge services. But at Pinch, we were more focutilized on everyday life’s problems,” startup founder Nitin Srivastava shares.

With a capital of USD 3 million (funded by Kiran Reddy), Pinch started with the thesis to anchor daily life and solve for micro-stressors and guilt in the lives of individuals.

Initially, the home concierge and lifestyle management startup decided to build a tech-hybrid model. But, the approach was modifyd and tweaked to build Pinch a human-first company.

“We wanted that at all times, any customer speaking to us has a human who is solving their problems for them. That connection is important for a startup like Pinch that, quite literally, involves itself in the personal lives of people. The largegest comfort that our patrons have is that they have one point of contact – a human (not an app), who knows them, has their context, knows their life and physical space” the entrepreneur states.

Next came the tinquire of building a culture that resonated with everything that Pinch aimed to have: trust, integrity, and humility.

“Luckily, we were able to find the right mix of people who now act as lifestyle managers for our customers,” Nitin remarks.

The third journey point was to bring to life the exact magic that Pinch promised. To date, this remains something that Nitin and the team consistently keep working on.

“Being a human-led company that simplifies lives for our clients, we have always believed about truly relating and understanding the challenges our customers come to us with,” startup founder Nitin Srivastava explains.

PINCH: ELIMINATING INCONVENIENCE EVERY DAY

Banking on the growing necessary for convenience and personalized services, Pinch operates as a home concierge and lifestyle management startup that builds an individual’s life a little better.

From running houtilizeholds efficiently and hiring and managing staff without hassle, to handling large purchases seamlessly, receiveting concert tickets, and even planning entire family receiveaways – Pinch does it all.

The utilizer journey is fairly simple:

Customers land on the Pinch website – either through online ads or referrals
They are then connected to Pinch’s team for a consultation call where they list out the areas of their life they necessary assistance in.
Next, a suitable package is assigned to them and a dedicated lifestyle manager becomes almost an extension of their family.
This lifestyle manager then takes care of everything the client wants. The aim, at all times, is to keep taking stuff off the customer’s plate.

Currently, the home concierge and lifestyle management startup offers three packages:

Dedicated Lifestyle Management – This is perfect for people who are viewing to solve complex necessarys in their lifestyles and necessary one manager to be 100% available for them.

This starts at Rs 75,000 per month.

Shared Lifestyle Management – Under this package, one manager receives assigned to multiple families and juggles between fulfilling their requirements.

This starts at Rs 15,000 per month.

Remote Lifestyle Management – With this service, customers receive conclude-to-conclude support and informative recommconcludeations in booking the best hotel rooms and building large purchases like television sets, coffee machines, heated swimming pools, etc. The Lifestyle manager also recommconcludes places to acquire fresh groceries, fruits, vereceiveables, and flowers from.

“Priced between Rs 8,000 to Rs 25,000 per month, this is our most-utilized service. Even the middle-class has widely started to adopt it. I’ve come to realize that Indians have a growing necessary to save time and would rather just outsource such tinquires to someone than grapple with decision fatigue,” entrepreneur Nitin Srivastava informs Startup Pedia.

1743045345547 (1) — Delhi-based startup founder – Nitin Srivastava

GROWTH

Currently, Pinch operates physically in Delhi, Bengaluru, Pune, and Mumbai. Its remote services, however, are available across India.

With a team size of 67 people spread across the operational cities, the Gurugram-based home concierge and lifestyle management startup has served more than 320 customers to date.

“Mostly, our customers come from the HNI and UHNI bracket. But now we are increasingly seeing the middle-class and upper middle-class also joining in,” entrepreneur Nitin affirms.

Since its inception, Pinch has witnessed a steady growth in its revenue.

In FY23, the startup’s annual revenue figure stood at Rs 78 lakh. It surged to Rs 2.6 crore in FY24 and further to Rs 4.8 crore in FY25.

“Pinch isn’t just about receiveting things done. It’s about deleting the invisible stressors of modern life so families can reclaim time. Sometimes that means an evening walk, a slow morning, or simply peace of mind knowing your parents are viewed after. That’s the true promise,” Nitin Srivastava signs off.

FAQ

When was Pinch founded?

Pinch was founded in 2021.

Who is the founder of Pinch?

Nitin Srivastava is the founder of Pinch.

Banking on the growing necessary for convenience and personalized services, Pinch operates as a home concierge and lifestyle management startup that builds an individual’s life a little better.

What is the revenue of Pinch?

In FY23, the startup’s annual revenue figure stood at Rs 78 lakh. It surged to Rs 2.6 crore in FY24 and further to Rs 4.8 crore in FY25.

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