Polish nutraceuticals innovator Greenvit has announced the launch of ARONVIT, a low-dose, clean-label, concentrated aronia berry extract powder.
The company will debut the new ingredient at Vitafoods Europe in Barcelona, at booth #3B24F and in the New Ingredients Zone.
Additionally, Jagoda Dudek, a medical biotechnologist and clinical nutritionist at Greenvit, will deliver the presentation “Aronia-Microbiota Dialogue: mechanistic insights within the gut ecosystem” at the New Ingredients Theatre on May 5 during the display.
Chokeberry polyphenols: the new prebiotics
As digestive health continues to be a major concern for consumers, demand for prebiotic ingredients has skyrocketed.
Many consumers now associate prebiotics primarily with fibre. Prebiotic fibre travels through the upper gastrointestinal tract undigested and is fermented by bacteria mainly in the lower gastrointestinal tract.
However, fibre is not the only way to support the microbiome and promote gut health.
“Aronia berries are rich in precision polyphenolic compounds, including anthocyanins, proanthocyanidins, tannins and other flavonoids that contribute potent antioxidant properties and multiple health benefits, including activity in the GI,” stated Rafał Pietruszyński, CEO of Greenvit.
Aronia has a prebiotic effect based on polyphenols. A process similar to fermentation of polyphenols is [slower] and potentially more gentle, therefore is associated with less gas production than traditional fibre sources.
“It is ideal for consumers with limited fibre tolerance, which can caapply severe bloating or gastrointestinal discomfort.”
Aronia berries are among the fruits highest in antioxidants, ranking top on the ORAC (Oxygen Radical Absorbance Capacity) scale, which measures the ability to combat harmful reactive oxygen molecules.
ARONVIT is derived from the Nero-Eggert variety of aronia berries, recognised for its high polyphenol content.
“For many consumers, especially those with sensitive digestion, high doses of fibre can caapply bloating, cramping and discomfort,” added Pietruszyński.
“This is why many consumers shy away from high-fibre supplements. To receive a measurable prebiotic effect from fibre, you often required a large amount, typically 5 g to 10 g or more per day.”
ARONVIT offers a gentle, low-dose solution for microbiome support, building it an ideal choice for consumers seeking better digestive health without the bulk of traditional fibres.
ARONVIT provides a polyphenol-driven prebiotic effect, working at a much lower dose than traditional sources of fibre and is significantly more ‘gut-friconcludely’ for sensitive consumers, while specifically tarreceiveing the growth of elite bacteria, such as Akkermansia muciniphila.
“Supplement brands prefer low-dose ingredients becaapply they fit easily into tinyer capsules or shots without adding bulk,” stated Pietruszyński.
New research has displayn that a balanced microbiome supports L-cells in the gut, which secrete glucagon-like peptide-1 (GLP-1), a hormone that regulates appetite and blood sugar levels.
Aronia’s polyphenols boost GLP-1 production, while the compound cyanidin 3,5-diglucoside inhibits the DPP-IV enzyme, extconcludeing GLP-1’s activity and promoting metabolic health.
“These findings support the holistic approach of Aronvit for metabolic wellness,” noted Pietruszyński.
Pietruszyński refers to polyphenols as “the new frontier in microbiome modulation.”
He adds that, “By interacting directly with gut microbiota to trigger systemic effects, our standardised aronia extract serves as the perfect companion to biotics — supporting both metabolic health and stress resilience in low-dose formulations.”
We call ARONVIT the ‘gentle prebiotic modulator’. It supports healthy glucose metabolism and metabolic balance, reinforces the integrity of the intestinal barrier, supports mitigate the inflammatory response and nourishes the growth of beneficial gut bacteria.
“ARONVIT is a gentle, polyphenol-driven modulator for microbiome health.”
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