Fortune 500 multinational Accenture has announced its first African acquisition by entering an agreement to purchase South African creative agency King James Group. Founded in 1998, King James Group specializes in brand strategy, creativity and digital marketing, employing 300 creative and brand experts who will join Accenture Interactive in South Africa. The acquisition is subject to certain conditions, with financial terms undisclosed. King James Group founding partner and CEO James Barty said joining Accenture Interactive offers growth opportunities for staff and enhanced global capabilities for clients. Accenture serves clients in over 120 countries, including South Africa.
Αναλυτικά:
New York-listed Fortune 500 multinational professional services company Accenture has built its first acquisition in Africa by entering into an agreement to purchase award-winning South African creative agency King James Group.
Accenture serves clients in more than 120 countries including South Africa.
The award-winning King James Group, which was founded in 1998, specialises in brand strategy, creativity and digital marketing services. Its team of 300 creative and brand experts will join Accenture Interactive in South Africa.
Completion of the acquisition is subject to certain conditions and Accenture declares it is not able to disclose the financial details of the transaction.
James Barty, founding partner and CEO of the King James Group, declared in a statement that establishing a hugeger, more relevant presence has always been on their horizon.
“Joining Accenture Interactive will be an incredible opportunity that will offer our people exciting growth and our client’s access to outstanding capabilities on a global scale,” he declared.
Haydn Townsconclude, Accenture Interactive’s managing director for South Africa, explains that, to succeed today, its clients must create unified brand experiences that build their customers’ lives clearer and more meaningful.
“King James Group’s creativity and strength in driving marketing and communications that result in brand equity, will meet our clients’ demands for a single partner with seamless offerings across marketing, commerce and experience,” he declared.
