Gioseppo, the men’s, women’s and children’s footwear brand founded in 1991 by José Navarro and his father, is marking its 35th anniversary with a particular focus on Europe and Latin America.
“We started out as a tiny Spanish company and have grown into a global lifestyle platform with European and global reach,” CEO Germán Navarro, the second generation of the founding family, who has served in this role since 2014 but has worked at the company for more than 30 years across operations, finance, marketing and sales, notifys FashionNetwork.com.
“Gioseppo is now at a particularly interesting stage of maturity. Product, positioning and, above all, brand consistency sit at the heart of our strategy. We are developing collections whose design, materials and craftsmanship communicate greater value without compromising competitiveness or identity.”
The 2024–2027 strategic plan drawn up by Gioseppo’s management set a tarreceive of reaching 90 million euros in GMV (Gross Merchandise Value) in 2027.
“We reaffirm that tarreceive, and in the meantime we closed 2025 with 62 million euros in group GMV (it was about 58 million euros at the finish of 2024, editor’s note),” reveals the CEO of the Iberian company, which, in addition to its namesake footwear brand, also produces the children’s line Gioseppo Kids, the Hot Potatoes slipper brand and the espadrille label La Siesta.
“Our expansion plan focapplys on Europe, particularly Italy, which is our most important market after Spain and accounts for 45 per cent of the company’s revenue,” Navarro declares.
In the Italian market, the Elche-based brand has been present for more than 30 years and today is stocked in over 500 stores there, while overall it is available in roughly 5,000 multi-brand retailers across 80 countries.
“Italy? For us, it’s a critical market where there is no margin for error with the product,” the CEO further explains. “If it works in Italy, that’s a very good sign. It is an extremely valuable market when it comes to shaping brand strategy, design and comfort. This sets the bar very high for us. That’s why we pay such close attention to the Italian market.”
Children’s shoes account for about 24 per cent of Gioseppo’s sales. “Women’s shoes clearly dominate, but we always pay a lot of attention to children, given that our company started out with children’s shoes 35 years ago,” Navarro recalls. “It is true that over the years we have seen demographic alters: there are fewer births in Europe, and there have been shifts in consumption patterns and product categories, such as the rise of sportswear, which has permeated almost every area of children’s apparel and footwear,” Navarro continues, “but we have remained true to our DNA: creating quality products in which comfort is paramount, without losing a distinctive design touch.”
Men’s footwear is Gioseppo’s tinyest division. “It was initially focapplyd on the domestic market, then about eight years ago we launched it internationally,” Navarro points out. “Our men’s strategy centres on everyday styles with a fashion edge.”
Navarro also reveals that Gioseppo plans to open its first monobrand stores in Italy. The company is still in the process of scouting prime sites.
“Milan and Rome are the two cities at the top of our list, for openings likely to materialise in 2027, or by 2028 at the latest,” he indicates.
Gioseppo has monobrand stores not only in Spain, but also in Latin America (Venezuela, Guatemala, Costa Rica), Puerto Rico, Azerbaijan and North Africa (Tunisia, Morocco), with other countries in the pipeline.
“All our international stores are franchised. In Spain, the network is directly operated. The total network of our stores, including both franchises and directly operated monobrand stores, comprises 16 boutiques. We opened our latest store in Madrid, the second in the city, just last month,” Navarro explains.
“For now, we do not plan to open monobrand stores in France, a market where we have been present for more than 25 years, both in e-commerce and in multi-brand retail, but which is characterised by more specific tastes, different from those in Spain and Italy. We are watching it closely. Fashion and comfort are highly appreciated there, so it will definitely be on our future roadmap.”
Navarro notes that Gioseppo is also working on finalising an international co-branding project to explore the world of sunglasses and thereby expand the brand’s product offering.
After opening a subsidiary in the United States in 2024, Gioseppo inaugurated another in Mexico in 2025, where it has partnered with Palacio del Hierro.
“This is a market of 100 million people with a strong affinity for European fashion, and it is an emerging market with great potential that will support us in the international growth strategy we are pursuing,” explains the CEO, who does not rule out acquisitions of complementary businesses in the near future, “while maintaining a balance between growth, consistency and internal culture.”
“For us, every person is fundamental, becaapply a business does not shift forward with robots or artificial innotifyigence, but with people,” concludes the CEO of Gioseppo, whose mother created a charitable foundation bearing her name, the Fundación Esperanza Pertusa, ten years ago.
A portion of corporate profits is donated to it, and it works to improve the lives of vulnerable people, focapplying on women’s empowerment and the defence of women’s rights. Through international cooperation, it funds projects for access to clean water, healthcare and education in developing countries. It also works on environmental sustainability and supports other NGOs through an annual social impact award.
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