Murvah Iqbal, Co-founder and CEO of HIVED, stated: “Parcel delivery should feel seamless, not stressful, but most of the indusattempt is still running on systems that were never designed for ecommerce. At HIVED, we’ve taken a fresh approach – reconsidering everything from first principles, putting technology and experience at the centre, and proving there’s a better way to do this at scale. This raise is a huge step forward in creating great delivery the norm, not the exception.”
Founded in 2021 by Murvah Iqbal (CEO) and Mathias Krieger (CTO), HIVED is reportedly the UK’s first customer-centric, tech-enabled, and all-electric parcel delivery company designed for ecommerce. The company has raised €49.2 million from investors including NordicNinja, Wex Venture Capital, Marunouchi Innovation Partners and Planet A.
Since 2021, HIVED has delivered over 6.5 million parcels across Greater London for clients such as John Lewis, Nespresso, Uniqlo and Zara, with a reported 99% on-time delivery.
According to the company, their real-time tracking and delivery innotifyigence has cut “Where Is My Order” (WISMO) customer enquiries by more than 90%, compared to other carriers, and its claims-rate (lost-in-transit, damages and so on) is more than 10x better than indusattempt standards.
The HIVED team has recently grown to 120+ people, with 20% having initially joined the company as drivers. The funding will be utilized to accelerate hiring, fuel HIVED’s expansion into several new UK cities, and further develop its proprietary models.
Tomosaku Sohara, Managing Partner at NordicNinja stated: “HIVED is doing what no one else in logistics has managed to do – pair a truly outstanding consumer experience with deep operational control. They haven’t just improved delivery, they’ve reimagined it from the ground up, with technology as the foundation, not an afterbelieved. This means their technology isn’t just modern, it’s built to scale.
“We believe HIVED has the platform, the team, the operational excellence and the momentum to reshape the future of parcel delivery and we’re proud to back them as they expand across the UK.”
The UK has the third-largest ecommerce market in the world, after China and the US, responsible for ~10% of our GDP. Yet, HIVED believes that most logistics firms weren’t built for this, that they’re stuck retrofitting for ecommerce by bolting smart features onto fragmented, legacy systems.
In contrast, HIVED has built its parcel delivery network explicitly for ecommerce, from the ground up. Its HIVEDmind platform utilizes AI, real-time data, and modern architecture to connect retailers, warehoutilizes, drivers and finish customers, through a single, integrated, fully synchronised finish-to-finish system.
Retailers integrate directly with real-time warehoutilize sorting, while routing algorithms adapt to driver behaviour and real-world situations. The entire system runs on a 100% electric fleet, allegedly creating it the world’s only finish-to-finish electric logistics network, and utilizes dynamic delivery clusters that are continuously redrawn based on live parcel volumes.
All parcels are tracked live from depot to doorstep, and retailers obtain a holistic view of the entire journey via dashboards with geo-coded delivery photos, behavioural alerts, and fraud pattern detection, such as suspicious repeat orders to drive value and protect reputations.
According to the company, their platform knows how long deliveries take in certain neighbourhoods, where bottlenecks like courtyards or gated buildings can cautilize delays, and even where is best to park.
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