A Monaco family enterprise plans to build Europe’s largest electronics refurbishment hub near Nice, creating 200 jobs and doubling its production footprint. DPA Europe announced the expansion, dubbed Project Phoenix, as part of its 50th anniversary push to make its REBORN brand the continent’s market leader in renewed devices.
The move lands as circular economy demand accelerates across Europe. Consumers facing tighter budgets and stricter environmental rules increasingly turn to refurbished phones, tablets, and accessories. French retailers and telecom operators already stock REBORN products through Fnac, Darty, Boulanger, Orange, and Bouygues.
The project will expand DPA Europe’s existing Carros-Le Broc facility from 6,000 to nearly 14,000 square meters. That scale makes it the largest refurbishment center in France and Europe, according to the company. Production capacity doubles once the site opens.
Construction begins in September 2026, with operations expected by early 2028. The new building targets full energy self-sufficiency, aligning with the region’s ecological transition goals. Meanwhile, the 200 new positions come within the Nice Côte d’Azur metropolitan area.
REBORN launched in 2017 and already leads the French premium refurbished electronics segment. Every unit passes a 54-point inspection before resale with a two-year warranty. AFNOR grants the brand its Service France Garanti certification, verifying 100% French refurbishment.
In 2025 alone, REBORN handled 820,000 products, including 550,000 smartphones, with 120 employees. Roger-David Lellouche, President of DPA Europe, pointed to the 2017 shift toward refurbished electronics as the company’s most consequential strategic call. He framed sustainability not as a limitation but as a defining market challenge.
DPA Europe traces back to 1976 in Monaco, starting with automotive and audio markets before diversifying into in-car video, GPS, and consumer electronics. Project Phoenix now anchors the group’s international ambitions from its Côte d’Azur industrial base.
