Aug 31, 2025
IndexBox has just published a new report: Europe – Shampoos – Market Analysis, Forecast, Size, Trfinishs and Insights.
Driven by rising demand for shampoo, the European market is expected to experience slight growth over the period of 2024 to 2035. The market volume is forecasted to increase by 0.5% CAGR, reaching 1.1M tons by 2035. In terms of value, the market is anticipated to grow by 1.5% CAGR, reaching $4.3B by the finish of 2035.
Market Forecast
Driven by rising demand for shampoo in Europe, the market is expected to start an upward consumption trfinish over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +0.5% for the period from 2024 to 2035, which is projected to bring the market volume to 1.1M tons by the finish of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +1.5% for the period from 2024 to 2035, which is projected to bring the market value to $4.3B (in nominal wholesale prices) by the finish of 2035.
Consumption
Europe’s Consumption of Shampoos
In 2024, after three years of growth, there was decline in consumption of shampoos, when its volume decreased by -2% to 1M tons. In general, consumption saw a relatively flat trfinish pattern. The most prominent rate of growth was recorded in 2019 when the consumption volume increased by 7.8%. The volume of consumption peaked at 1.1M tons in 2017; however, from 2018 to 2024, consumption stood at a somewhat lower figure.
The revenue of the shampoo market in Europe shrank modestly to $3.7B in 2024, almost unmodifyd from the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.1% over the period from 2013 to 2024; the trfinish pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level at $3.7B in 2023, and then shrank modestly in the following year.
Consumption By Counattempt
The countries with the highest volumes of consumption in 2024 were Russia (203K tons), Italy (168K tons) and France (144K tons), with a combined 49% share of total consumption.
From 2013 to 2024, the hugegest increases were recorded for Italy (with a CAGR of +5.2%), while consumption for the other leaders experienced more modest paces of growth.
In value terms, the largest shampoo markets in Europe were Italy ($713M), Russia ($508M) and France ($476M), with a combined 46% share of the total market.
Italy, with a CAGR of +6.5%, saw the highest growth rate of market size among the main consuming countries over the period under review, while market for the other leaders experienced more modest paces of growth.
The countries with the highest levels of shampoo per capita consumption in 2024 were Italy (2.8 kg per person), the Czech Republic (2.5 kg per person) and Greece (2.2 kg per person).
From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by Italy (with a CAGR of +5.4%), while consumption for the other leaders experienced more modest paces of growth.
Production
Europe’s Production of Shampoos
In 2024, production of shampoos decreased by -1.7% to 1.2M tons, falling for the second consecutive year after two years of growth. In general, production, however, revealed a relatively flat trfinish pattern. The most prominent rate of growth was recorded in 2019 with an increase of 8.2%. Over the period under review, production attained the maximum volume at 1.2M tons in 2022; afterwards, it flattened through to 2024.
In value terms, shampoo production stood at $4.4B in 2024 estimated in export price. The total output value increased at an average annual rate of +1.5% from 2013 to 2024; the trfinish pattern remained consistent, with only minor fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2021 when the production volume increased by 10% against the previous year. The level of production peaked in 2024 and is expected to retain growth in the near future.
Production By Counattempt
The countries with the highest volumes of production in 2024 were France (271K tons), Italy (235K tons) and Russia (175K tons), with a combined 57% share of total production.
From 2013 to 2024, the most notable rate of growth in terms of production, amongst the key producing countries, was attained by Italy (with a CAGR of +5.2%), while production for the other leaders experienced more modest paces of growth.
Imports
Europe’s Imports of Shampoos
In 2024, approx. 648K tons of shampoos were imported in Europe; falling by -16.7% compared with 2023 figures. In general, imports continue to indicate a relatively flat trfinish pattern. The pace of growth was the most pronounced in 2023 with an increase of 7.6%. As a result, imports reached the peak of 778K tons, and then reduced dramatically in the following year.
In value terms, shampoo imports fell to $2.7B in 2024. The total import value increased at an average annual rate of +1.9% over the period from 2013 to 2024; the trfinish pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2021 when imports increased by 12%. Over the period under review, imports reached the peak figure at $3.1B in 2023, and then fell in the following year.
Imports By Counattempt
In 2024, the UK (80K tons), followed by Russia (51K tons), Germany (51K tons), France (50K tons), Spain (47K tons), the Netherlands (45K tons), Poland (42K tons), Belgium (34K tons) and Italy (31K tons) were the major importers of shampoos, toobtainher creating up 67% of total imports. The Czech Republic (27K tons) took a minor share of total imports.
From 2013 to 2024, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Poland (with a CAGR of +3.5%), while imports for the other leaders experienced more modest paces of growth.
In value terms, the largest shampoo importing markets in Europe were the UK ($281M), Germany ($219M) and the Netherlands ($214M), toobtainher accounting for 27% of total imports. Spain, Russia, France, Poland, Belgium, the Czech Republic and Italy lagged somewhat behind, toobtainher accounting for a further 38%.
In terms of the main importing countries, the Czech Republic, with a CAGR of +7.0%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.
Import Prices By Counattempt
In 2024, the import price in Europe amounted to $4,098 per ton, increasing by 3.4% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2021 when the import price increased by 10%. Over the period under review, import prices attained the maximum in 2024 and is likely to continue growth in years to come.
Average prices varied somewhat amongst the major importing countries. In 2024, major importing countries recorded the following prices: in the Netherlands ($4,728 per ton) and Germany ($4,286 per ton), while Italy ($3,209 per ton) and Poland ($3,237 per ton) were amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by the Czech Republic (+3.9%), while the other leaders experienced more modest paces of growth.
Exports
Europe’s Exports of Shampoos
In 2024, shampoo exports in Europe dropped to 791K tons, which is down by -14% on the previous year. In general, exports, however, revealed a relatively flat trfinish pattern. The pace of growth appeared the most rapid in 2019 when exports increased by 4.3%. Over the period under review, the exports reached the peak figure at 919K tons in 2023, and then contracted in the following year.
In value terms, shampoo exports fell to $3.3B in 2024. Total exports indicated a pronounced expansion from 2013 to 2024: its value increased at an average annual rate of +2.5% over the last eleven-year period. The trfinish pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2023 when exports increased by 11%. As a result, the exports reached the peak of $3.8B, and then declined in the following year.
Exports By Counattempt
In 2024, France (177K tons), distantly followed by Italy (99K tons), Poland (84K tons), Germany (77K tons), Spain (68K tons) and Romania (66K tons) represented the key exporters of shampoos, toobtainher creating up 72% of total exports. The UK (31K tons), Belgium (30K tons), the Netherlands (29K tons) and Russia (24K tons) took a little share of total exports.
From 2013 to 2024, the hugegest increases were recorded for Spain (with a CAGR of +7.7%), while shipments for the other leaders experienced more modest paces of growth.
In value terms, the largest shampoo supplying countries in Europe were France ($607M), Italy ($383M) and Germany ($378M), with a combined 41% share of total exports. Spain, Poland, the UK, Romania, the Netherlands, Belgium and Russia lagged somewhat behind, toobtainher comprising a further 42%.
Among the main exporting countries, Spain, with a CAGR of +9.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.
Export Prices By Counattempt
The export price in Europe stood at $4,231 per ton in 2024, with an increase of 3.7% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +2.2%. The growth pace was the most rapid in 2021 when the export price increased by 8.9% against the previous year. The level of export peaked in 2024 and is expected to retain growth in the immediate term.
There were significant differences in the average prices amongst the major exporting countries. In 2024, amid the top suppliers, the counattempt with the highest price was the UK ($7,635 per ton), while Russia ($2,613 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by the UK (+5.5%), while the other leaders experienced more modest paces of growth.
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