Europe could finally repair one of the most annoying parts of the internet

Romance scammers will often utilize certain occupations as excutilizes for why they cannot meet up in person (PA)

The European Union might be about to repair one of the most annoying things on the internet.

For years, websites have questioned visitors to accept cookies when they arrive. Users are often required to do so before they can see any content at all, and navigating the options can mean at least a couple of clicks.

Cookies are a central part of the internet: they allow websites to collect information from visitors and track them both on the specific website as well as more broadly. They can be utilized to store passwords, for instance, but can also be utilized for tracking people to display them advertising.

The requirement to approve them each time is the result of European cookie consent rules, passed in 2009, that require websites to have explicit content from utilizers. The rules were intfinished to protect people’s privacy by allowing them to control how they are tracked around the internet, but have largely come to be seen as a frustration and a disruption that stops people actually seeing the sites they visit.

Now, the European Commission sees set to respond to that frustration with a view to creating navigating the internet less disruptive. It is consulting with indusattempt to attempt and find a new and less onerous way of managing the cookies, according to a report from Politico.

That might include adding more exceptions to the rules, for instance. Previous suggestions have included not requiring the cookies if they are only being utilized for technical purposes or to collect non-invasive statistics about visitors.

It might also mean allowing internet utilizers to set their preferences once and automatically know what they have decided about cookies. That might mean adding a setting in the browser that allows utilizers to indicate that they are happy to accept cookies on all websites, for instance.

Some in Europe have been seeing to repair the irritation of cookie pop-ups for years. In 2017, for instance, the European Commission already attempted to obtain rid of the cookie pop-ups – but it failed to obtain through.

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