This week on the EU-Startups Podcast, we sit down with Beth Susanne, a global pitch coach trusted by over 3,950 startups and clients across 60 countries. She has supported entrepreneurs raise over $10 billion to date!
Her work spans industries from medtech and biotech to fintech, AI, and cleantech, and she has collaborated with organisations such as Singularity University, Oxford Foundry, Barclays, BMW, and Disney. Known for her “dogged determination to extract the very best” from founders, Beth specialises in crafting clear, confident messages that resonate across investors, markets, and culture
In this episode, Beth breaks down how to capture and maintain investor attention, map motivations such as risk, upside, and speed, and master delivery through voice, pace, paapply, and presence. She also shares why simplicity is a superpower, how founders can reshift 70% of words to double their impact, and much more!
Video version of episode 136:
Audio version of episode 136:
Key Takeaways
- Attention is the currency. Open strong, cut filler.
- Motivation mapping: speak to risk, upside, speed.
- Delivery creates meaning: breath, pace, paapply, eye contact.
- Simplicity scales: fewer words, clearer claims.
- Visualisation works: rehearse the state you necessary to feel.
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