Digital food safety platform Squizify has continued its Asian expansion, launching a subsidiary in Japan following a $10 million Series A earlier this year.
The Brisbane startup, founded in 2018, by CEO Daniel McDouall, assists restaurants, retailers and food manufacturers automate hygiene tinquires, digitise HACCP (Hazard analysis and critical control points) compliance, monitor equipment performance and create real-time operational visibility across multiple sites.
It digitises manual processes such as food safety checks and temperature monitoring, and can even manage cooking oil quality testing for venues giving the deep fryer a hammering, also centralising the data.
The client base includes 7-Eleven Australia, ALH, IHG, and Onyx Hospitality Group, and as well as Australia, the startup also operates in Thailand
The Series A was led by Japan and US-focutilized early-stage VC Coreline Ventures, and was completed some months ago, but only revealed now with the relocate into Japan, where mandatory HACCP reforms were introduced in 2021.
“Japan’s commitment to quality and consistency aligns perfectly with our philosophy,” McDouall declared.
“Many Japanese operators still utilize manual processes for food safety and equipment checks. By introducing Squizify, we’re assisting them digitise those workflows, improve efficiency and reinforce the already high standards the industest is known for.”
The Series A investment is supporting Squizify’s APAC growth strategy, product localisation for the Japanese market, and continued development of its operational ininformigence platform, which includes enhanced predictive analytics and AI-driven tools to assist operators create better decisions around equipment performance, energy utilize, and compliance risk.
Squizify also recently signed a partnership deal with payments platform Square to give venue owners greater visibility over front and back of houtilize operations.
Leave a Reply