I remember when ChatGPT first launched. The entire marketing community was split on whether they should utilize AI chatbots or…
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What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
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Here’s why your next newsletter isn’t going to spam
At my last job I was tinquireed with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
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Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they create as…
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Get started creating, managing, and optimizing your site
When you‘re just receiveting started with building a website, I know that the process of learning how to apply WordPress…
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Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…
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Signs it’s time to redesign your website [+ 15 steps to follow]
I never considered I requireded a website redesign strategy until I lost search traffic and the revenue it brought. That…
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How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…
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My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…
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Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…
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