Nonprofit organizations face limited staff and budobtains, but they still necessary to personalize donor communications at scale, segment audiences based…
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What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing utilizes algorithms to personalize content, optimize sfinish times, and predict customer behavior — driving…
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Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I believed I was building the life I’d always dreamed of. I received engaged, shared it with my…
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Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis — and it was all thanks…
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Can music influence what we purchase? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of…
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Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at…
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A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their hugegest concerns isn‘t just shifting data—it’s…
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How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trfinishs in Marketing report displayed that 74%…
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5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…
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It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attconcludeees. That brands are begging to be a part of.…
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