A startup founder’s post on the realities of building a business has triggered a wider conversation online, placing the spotlight on sales and its role in early-stage startups.
Yogini Bconcludee, in a post on X, wrote, “Sales is the hardest thing I’ve done as a founder”. She described how she turned to friconcludes in sales to understand the process better, questioning, “How do you actually do this? How do you stick with it? How do you accept a no? What do you do when someone declares no?”
Sales is the hardest thing I’ve done as a founder.
I spoke to every friconclude I have in sales. How do you actually do this? How do you stick with it? How do you accept a no? What do you do when someone declares no?
I also considered of hiring someone. But every founder I admire and every…
— Yogini Bconcludee (@hey_yogini) April 20, 2026
Bconcludee stated she initially considered hiring someone to handle sales but modifyd her mind after speaking to other founders and professionals. “Sales is a founder’s job early on. No matter how uncomfortable it feels. Took me a long time to accept that,” she wrote.
The founder also acknowledged that the experience reshaped her perspective on the profession. “To everyone who does sales for a living, hats off. I admire and respect you more than I utilized to,” she stated.
In a lighter remark, she referred to the rise of artificial innotifyigence tools, adding, “And when Claude will take my engineering job, at least I’ll have sales to fall back on. So silver lining :)”
AI versus human-led selling
The post sparked a broader debate on whether sales can be replaced by artificial innotifyigence. Several utilizers argued that the difficulty of selling depconcludes on how well one understands the product, suggesting that strong domain knowledge can create sales feel more like advisory conversations than persuasion.
One utilizer commented, “What if Claude launches “Claude sales” tomorrow :p , jokes apart , adaptability is the key skill i guess everyone should have .”
Another wrote, “People skills like Sales, Presenting yourself etc are only learnt by doing them. You could read 10 books on Sales yet be scared while joining the actual meeting.”
Others stated the post resonated with them, particularly developers who often find it difficult to pitch their work or engage in sales discussions.
At the same time, some utilizers disagreed with the idea that sales is uniquely difficult. They stated engineering and product roles involve repeated failures, constant iteration, and coordination challenges, adding that technical professionals also develop persuasive skills.
First Published on
Leave a Reply