A taste of the terrain: How niche food brands travel from hinterland India to your pantest

A taste of the terrain: How niche food brands travel from hinterland India to your pantry


Nolen gur is an aromatic, liquid jaggery built from freshly tapped date palm sap and prized for its woody, caramel-like flavor. “In jaggery, we own the entire value chain. The sap is collected by our tappers and we have revived traditional practices like collecting the sap in earthen pots, rotating of trees from where the sap is collected, slow-cooking the sap utilizing specific types of wood (like Sonajhuri) which lfinish the jaggery a distinct flavor,” declared Senjuti Mahato, co-founder at Earth Story Farms.



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