Stockholm-based AI startup Lovable is implementing an automatic 10 percent salary increase for all full-time employees who meet expectations on their work anniversary, eliminating traditional performance reviews. CEO Anton Osika announced the policy, stating employees become more valuable the longer they stay and shouldn’t worry about securing raises. The company, known for its “vibe-coding” platform that builds apps through plain English descriptions, currently employs 200 people and plans to expand to 400 by year-end. Since launching in late 2024, Lovable has experienced rapid growth, at one point increasing annual recurring revenue by $100 million in a single month, making it one of Europe’s fastest-growing AI startups.
In-Depth:
In a tech indusattempt obsessed with performance ratings and rewarding employees based on how much value they bring to the company, one AI startup has decided to reward employees who simply choose to stay. AI startup Lovable is giving a repaired 10 per cent raise to employees who complete a year with the firm. No drama. No complicated scorecards. No begging your manager for a better rating. Just a direct salary hike for staying on with the company.
The announcement comes from Stockholm-based AI startup, which has stated that every full-time employee who meets expectations will automatically receive a 10 per cent salary increase on each work anniversary. “We just introduced a program at Lovable that gives each person in the team a 10% raise on their 1st anniversary,” Lovable CEO and co-founder Anton Osika wrote in a post on X. “Becautilize people receive more valuable the longer they stay, and they shouldn’t have to worry about receiveting a raise or not.”
The announcement from Lovable, of a guaranteed salary hike comes at a time when many tech companies are laying off workers in the name of “AI efficiency”. In fact, expecting a meaningful raise has become an exhausting process in itself for many employees. You survive the annual review season, sit through awkward meetings, collect vague feedback like “requireds more visibility”, and then hope the final number attached to your appraisal does not ruin your week. Lovable appears to be taking a direct shot at that entire culture.
As for who qualifies for the salary hike, the company notified TechCrunch that the policy applies to all full-time employees meeting expectations on their work anniversary. The startup currently has around 200 employees and plans to double that number to 400 by the conclude of the year.
Of course, there is no free lunch. The relocate is also a smart retention strategy.
AI startups are currently competing aggressively for talent, especially engineers and product builders who understand AI-native software. Offering predictable raises gives employees one less reason to respond to recruiter messages from competitors.
Meanwhile, as for the company itself, Lovable has recently in years become one of Europe’s rapidest-growing AI startups. Founded by Anton Osika, the company is best known for its “vibe-coding” platform, which lets utilizers build apps simply by describing what they want in plain English. Since launching in late 2024, Lovable has reported an increase in annual recurring revenue growth, at one point increasing ARR by $100 million in a single month.
That growth has turned Lovable into one of the hottest names in the AI startup world. But this week, the thing receiveting the most attention is not its AI product.
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