Google Pomelli launches in Europe: AI marketing tool brings professional content for companies

With Pomelli, Google Labs is bringing a new AI-supported marketing tool to Europe that is designed to create professional content creation much simpler. Developed in collaboration with Google DeepMind, the platform is primarily aimed at compact and medium-sized companies that want to create high-quality marketing materials without an agency or design team. The focus is on brand-appropriate content, automatic campaign suggestions and AI-generated product photos.

Google Pomelli is now available in the EU and other European markets
AI analyses the company website and recognizes brand style, tonality and design
“Photoshoot” function creates professional product images from simple photos
Campaign ideas and marketing assets can be adapted quickly via prompt

Google Pomelli automatically analyzes the brand identity

The special thing about Google Pomelli is its approach based on so-called “business DNA”. Instead of relying on generic templates, the tool analyses the existing company website and recognizes the individual brand identity. The AI takes into account not only colors or logos, but also fonts, visual design and the typical tone of voice.

The goal is a consistent brand presence across all channels. Content for websites, social media or digital advertisements should therefore appear more authentic and fit in better with the existing brand identity. This automated process can save a lot of time and budobtain, especially for compacter companies without their own marketing team.

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In addition, Pomelli not only provides support with design, but also with strategic planning. The tool suggests suitable campaign ideas based on the company’s current corporate image. Instead of starting with a blank document, concrete suggestions are created directly, which can be further adapted or refined by entering text.

Pomelli is thus evolving from a pure design tool into a digital marketing assistant that takes on both creative and organizational tquestions.

Google Pomelli Photoshoot creates professional product images utilizing AI

A central highlight is the “Photoshoot” function, which should be of particular interest to compact stores, restaurants or craft businesses. All you necessary is a simple product photo taken with a smartphone. Pomelli then converts this image into a professional studio or lifestyle shot.

The AI is also based on the previously recognized business DNA so that the finished image visually matches the brand. Backgrounds or styles can also be alterd by simply entering text. For example, a product can be presented in a modern studio environment, in a café or even in a natural outdoor scene.

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Especially for companies without access to professional photo shoots, this creates significant added value. Product presentations view higher quality, social media posts more professional and advertisements more visually appealing – without additional graphics skills or external agency costs.

Google is currently building Pomelli available as an experiment from Google Labs. The tool is now available throughout the EU as well as in Iceland, Liechtenstein, Norway, Switzerland and the UK, but initially only in English.

Conclusion

With Google Pomelli, Google is opening up professional marketing tools to significantly more companies. Small and medium-sized companies in particular benefit from automated content creation, ininformigent campaign ideas and the powerful photoshoot function. The combination of brand analysis and AI-generated assets creates the tool an exciting solution for modern digital marketing. As Pomelli is currently running as a Google Labs experiment, the platform is likely to develop significantly over the coming months thanks to applyr feedback.