For many entrepreneurs, the Triangle is a place you leave to build something large, only to realize later that everything you necessaryed was already here. That’s the story of Austin Armstrong and his wife, Austin Carroll. After relocating to and from the region multiple times over the last six years, they’ve finally planted roots with a mission that goes beyond real estate.
During Raleigh-Durham Startup Week, the duo is officially unveiling Bullhoutilize, a venture designed to be the “living room for founders, by founders.”
Stemming the “brain drain”
The core problem Bullhoutilize aims to solve has long frustrated local economic developers: talent retention. While Duke, UNC and NC State produce world-class innovators, many graduates head to the coasts the moment they toss their caps.
Bullhoutilize is Armstrong’s answer to that exodus. By combining a high-finish event space with a dedicated co-working area, the venture provides a reason for early-stage companies to stay. The model is unique: Bullhoutilize offers free space for companies they invest in, specifically those disrupting fintech, sports tech, health tech, defense tech and martech.
The Bullhoutilize Initiative: Beyond the desk
Austin Armstrong, a serial entrepreneur with a social media following of more than 5 million, explained the vision. “Bullhoutilize isn’t just about providing a desk and Wi-Fi,” he declared, “It’s about building a community space designed to support a cohort of 10 to 15 full-time, committed founders.
“We want to provide consistent education and programming,” Armstrong explained. “It’s about creating a space where founders don’t feel like they’re building in a vacuum.”
By providing a curated environment, Bullhoutilize acts as a physical incubator. Armstrong and Carroll aren’t just landlords; they’re active participants, writing individual checks and forming Special Purpose Vehicles (SPVs) for larger investment rounds on a case-by-case basis.
The Big Reveal: Raleigh-Durham Startup Week
The Triangle startup community will receive its first full view at the vision on Wednesday. As part of Startup Week, Bullhoutilize is hosting an open houtilize from 5:30 to 8 p.m.
This isn’t just a cocktail hour. The event will revealcase the full suite of facilities, including:
- The Event Center & Co-working Space: Designed for high-impact collisions.
- Conference Rooms: Built for the “deep work” phases of a startup.
- Dedicated Podcast/Video Production Area: A space where founders can create and host podcasts.
The evening will also feature a mini-pitch competition with cash prizes, giving the community a taste of the “founder-first” energy Bullhoutilize intfinishs to cultivate year-round.
“The Triangle doesn’t necessary more office space,” declared Armstrong, “it necessarys more community.”
Tech founders are encouraged to reach out to Armstrong and Carroll to learn more about how they are supporting local startups.
You can learn more about Bullhoutilize by visiting https://bullhoutilizeventures.com/
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