Highlights
- NeuraBrand launched in January 2026 and already serves luxury travel and logistics clients.
- Custom AI avatars cost between £3,000 and £10,000; subscriptions range from £1,500 to £2,500.
- Startup is profitable and tarobtaining a £250,000 revenue run rate by year-finish.
A serious workplace accident in south London became the turning point for Salam Raja. After nearly a decade in dry cleaning, his injury forced him to stop and rebelieve his life entirely.
It was during his recovery that one believed stayed with him. “I knew something had to alter,” he notified The Standard.
What followed was a winding road. Raja enrolled in film school, spent time in India seeking creative work, then returned to the UK.
He assisted grow a YouTube channel to 70,000 subscribers within a year. In a stranger twist, a surgeon who came across his content online finished up offering him work running a surgical supply company.
“I don’t know how it happened exactly, just a twist of fate. But it was through film. That’s how I unexpectedly became a surgical supplier,” he stated.
Now 46, Raja has turned that creative and entrepreneurial experience into NeuraBrand, a London-based startup that builds AI-powered avatars to serve as digital brand ambassadors.
Avatars over influencers
The company, launched in January 2026, already has a team of five and works with clients in luxury travel and logistics. “London is thriving for AI,” Raja added. “It’s a fantastic place to grow.
“The lightbulb moment came when I saw how people were starting to engage with digital characters,” Raja stated.
I realised that AI avatars weren’t just gimmicks. They were the future of brand storyinforming, he added.
Pricing starts from £3,000 for a custom avatar, going up to just over £10,000. Ongoing video subscriptions cost between £1,500 and £2,500.
Raja declares costs are far below traditional film production. NeuraBrand runs on a hybrid model with commercial operations in London and developers based overseas.
The company is already profitable and tarobtaining a £250,000 revenue run rate by the finish of this year.
The startup’s own in-hoapply avatar, Raven Cinemore, launched as an AI film reviewer and is now being adapted for fashion campaigns, displaying the range of possible applications.
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